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Wholehearted Business Programme

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@wholeheartedlylaura

A brief story of how I resisted starting a podcast

A brief story of how I resisted starting a podcast and then did, and how it's now one of the best things I've done 🙌🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A few years ago I had a podcast with the amazing @supernaturallyhealthy. Kezia took that podcast forward and it was always something I wanted to revisit but I didn’t want it as a whole new separate part of my marketing because that felt totally overwhelming when I still wanted to be creating regular blog posts, posting on IG, Pinterest etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is where the whole concept of The Wholehearted Business Show came from – a way of having a podcast but also doing the blog (and thus Pinterest) and a video for YouTube in one fell swoop.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So instead of creating a podcast as an individual marketing thing, I've created a multi channel content show and I love it 🙌🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It’s also not as complicated as I thought it would be. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Have you ever thought about starting a podcast? What would it be about? What's holding you back from getting started? Let me know in the comments!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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P.S I'm going to be doing a live training on how to set up something like The Wholehearted Business Show so watch out for that if this sounds like fun!

What if you hate social media? Can you still effec

What if you hate social media? Can you still effectively market your coaching business? I say hell yes ⚡️
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Here's a bunch of marketing ideas that have nothing to do with social media 🙌🏼
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And yes I do get the silliness of sharing these tips *on social media* 😜
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However, it doesn't have to be an all or nothing thing. I still use social media in my business obviously, but I've shifted the role it plays in my business so it feels like it's adding something to my life and business and not taking something away ⚡️
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How do you feel about social media? Would you love to shut down all your accounts or do you enjoy it? Are these ideas helpful? Let me know below! 👇🏼

Feeling stuck around how to differentiate between

Feeling stuck around how to differentiate between the stuff you give away for free as part of your marketing and what you charge for?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's a few ideas on how you might think of this stuff in your business 💡 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just a reminder that there are no rules, plenty of people will have some of the things I have listed as free as paid offerings and so on, this is just to give you some ideas!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️ 1. General / customised advice and guidance - such as offering general self care tips in your Facebook group and then coaching around specific tools and strategies for your paid clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️2. Why / How - in a live you might share a bit about the 'why' of a topic (why your approach is different for example) and then cover the exact how to steps inside a paid programme⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️3. Taster / whole package - this might look like giving people a free mini course as an opt-in for joining your email list, and having the full programme available to purchase.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️4. Inspiration / accountability - on your social media channels you might share a lot of inspiring content that helps your audience, but if they worked with you as a client they'll also get accountability to create change.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️5. Unorganised / curated - you might have a range of blog posts that cover various topics, but have some of the same info you cover in those posts organised into a step by step process as part of your paid coaching package or programme. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️6. A bit of you / being in your energy - you might answer a few DMs or run a weekly Q&A in a Facebook group but further access to you and your energy is only available for paying clients or within a paid membership for example.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I hope that's given you lots of ideas! Have you ever struggled with how to differentiate between free and paid content?

If you were booking a summer holiday 🏝I'm sure

If you were booking a summer holiday 🏝I'm sure you'd be way more interested in the actual destination you were going to than the way you'd be getting there.

Yes, the journey would be important and you'd want to know it would get you where you want to go in some comfort but if the travel agent focused only the travel method and not on the destination, hotel etc then I bet you would be less likely to book!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So why do we do this when we sell our coaching programmes 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're spending too much time talking about the features - how many calls they'll have, what support is included (which is still important, but not as important as the destination!) you're literally selling yourself short.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's a reminder to focus on selling the value of your coaching programmes - the transformation, shift or change you're going to help facilitate ⚡️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Is this a helpful thing to think about? How could you focus more on the 'destination' in your sales copy and sales conversations?

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