Business Coaching Program for Coaches: What’s Included, Who It’s For and What It Costs

Business, Latest

Business Coaching Program for Coaches: What’s Included, Who It’s For and What It Costs

Business, Latest

If you’re a health or life coach, you’ve probably been sold a lot of business programmes. Some promise to transform your business in six weeks. Some give you a pile of videos and leave you to figure it all out on your own. And some are run by people you never actually get to speak to.

So I wanted to do something a bit different. In this week’s episode of The Wholehearted Business Show, I’m taking you behind the scenes of my signature programme, Wholehearted Business®. I’ll show you exactly how it’s structured, what’s included, who it’s for and yes, how much it costs.

Let me be clear: this is me actively selling my programme. But even if you’re not thinking about working with me right now, I think you’ll get a lot out of seeing how I support heart-centred coaches to build a client attraction system that works even when you can’t show up consistently.


Listen to this episode on The Wholehearted Business Show Podcast: Listen on Apple Podcasts / Listen on Spotify

What is Wholehearted Business?

Wholehearted Business is a 12-month programme with a group element, a one-to-one element and a whole library of trainings and resources. It’s designed specifically for highly sensitive, heart-centred and neurodivergent coaches who want to build the foundations, frameworks, systems, strategies and mindset they need to attract clients consistently.

Here’s the thing. As highly sensitive and neurodivergent people, we can’t always show up in the same way other people do. The strategies that work brilliantly for someone else often just aren’t going to work for us. So everything inside Wholehearted Business is about finding what’s aligned for you.

And it’s a year long for a really good reason. I’m not going to be one of those people who tells you I can transform your business in six weeks. Building a business takes time, and most people I work with genuinely need that time.

Who is it for?

Wholehearted Business is a brilliant fit if you’re:

  • A brand-new coach who has just finished your certification and is starting from scratch
  • In your first one to two years of business
  • Coming back after a break
  • Further along, but not yet attracting clients on a consistent basis

The big question we work on together is: what do you need to have in place in your business to start attracting clients consistently?

You get a lot of me

This is a high-touch programme, and I don’t hire other coaches to work with you on my behalf. You get me, directly.

Everyone gets voice note coaching all year round, so you can literally pick up your phone, ask me a question and I’ll respond. And if you choose the upgraded option, you also get one-to-one calls with me.

I’ve built it this way because I’ve been there. Most people who come into Wholehearted Business have already done the courses and bought the resources, and it hasn’t been enough. What you actually need is someone with experience and expertise looking at your business and giving you proper guidance on your situation.

What’s included in Wholehearted Business®

As well as the one-to-one support, you get:

  • Two group calls a month, one at 9am and one at 7pm UK time to suit different time zones. These run mastermind style, where we go round and everyone shares where they’re at. They’re completely optional, and some members just work with me directly.
  • A monthly co-working session on Tuesdays from 1pm to 3pm UK time.
  • A quarterly mindset call, dedicated purely to mindset.
  • Reviews from me on things like your sales page, emails, freebie or new offer. I record a little video or screen share with my feedback.
  • A private podcast feed with all the group call replays and bonus workshops (like the autumn reset workshop I ran a couple of weeks ago).
  • Your own individual portal, where I keep your reviews, videos and one-to-one call details.
  • A full library of trainings and programmes, including The Searchable Show Method, a website building programme and my AI programme.

The group is small too. There’s a maximum of 30 people, so you’re never one of hundreds.

The Wholehearted Business® framework

All the resources are organised around six key areas of your business. If you came to the Steady Masterclass, these will sound familiar.

1. Foundations. How does your business need to be structured to support the lifestyle you want? We look at your values, your business model (I could talk about business models until the cows come home), your messaging and your niche.

2. Marketing. Everything you do to help new people find you and know you exist. (Quick note: emailing your existing list isn’t marketing!) The Searchable Show Method is one option here, but we look at lots of different ways to market your business, chosen specifically for you.

3. Offers. What you’re actually selling, and how to structure your offers so they make strategic sense, feel comfortable to deliver and fit the lifestyle you need. We cover pricing here too.

4. Nurture and relationship building. The bridge between marketing and sales. This might be your email list, a lead magnet, a low-ticket offer, a challenge, a webinar or another conversion event.

5. Sales. So many coaches have had really shit experiences of sales. We figure out what aligned selling looks like for you, both passive and active, so it feels genuinely good.

6. Internal systems, planning and mindset. The back end of your business: insurance, finances, onboarding, admin, tech and ethical use of AI. Plus planning in a way that works for your brain, and the mindset and energetic side of things.

If you’re further along, we look through these areas to find your gaps. Even after 14 years in business, I’m always finding the next level to refine. A lot of members do one pass to get everything set up, then go round again and add the next layer. We’re not about doing things perfectly. We’re about doing the best we can at the time.

And because it’s 12 months, you’ve got flexibility. Holidays, sick kids, weeks where you just need a lie down… you can focus when you can focus and pull back when you need to.

What clients have achieved

I’ve had members build their entire businesses from scratch inside Wholehearted Business. Others have booked their first five clients, launched small group programmes and sold out workshops (one client sold out her workshop in two hours!). One member even did her first TED Talk.

How much is Wholehearted Business?

There are two options:

  • Standard: £111 a month for 12 months (or $155 a month)
  • Upgraded, with four one-to-one calls with me: £157 a month for 12 months (or $211 a month)

I’ve intentionally kept the price accessible, especially for how much support is included. I want it to be an easy yes. That said, I’ll level with you: the price will be going up next time the doors open, which is likely to be March 2027.

Having Wholehearted Business as an offer has changed my life. It’s my favourite thing to deliver in my whole business.

Next steps

The doors to Wholehearted Business® are open until Thursday 24th September at 8pm UK time. If you’re reading this after that, please join the waitlist and you’ll be the first to hear when we next open.

If you resonate with the way I share things on the show, my perspective and how I talk about business, I think you’ll love being inside this programme. And if you’ve got questions or want to chat it through first, you can book a call with me or send me a DM on Instagram. I’m always happy to help.

↓Pin for later ↓

Aligned Client Attraction System

Get my simple ‘pick n mix’ style system for how to attract, connect with and convert clients – all in a way that you enjoy and that feels aligned for you.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest