So you want to

Build a Coaching Business?

I know how exciting (yet also fucking terrifying) it can feel when you’re delving into the whole online business world.

You want to help people and change lives through your work to create a real impact in the world. You want to do satisfying work you love on your own terms. You want to get paid well for it all.

But you know that to make this a reality you need to put yourself out there, figure out a strategy (that aligns with your creative, heart-led, multi-passionate self!) and show up in a ways you never have before. And it all feels totally overwhelming… 


Believe you me, I get it!

Hey, I’m Laura and I know all about what you’re going through. In case we’ve never met before, let me tell you a little bit about me…

I started my Health Coaching business back in 2012 when online coaching was a really new thing. I literally had no clue what I needed to do to get clients, create online programmes and run retreats.

But I was able to grow my award winning health and wellness blog into a thriving online business where I quit my full time job so I could work 20 hours a week around my kiddos and still make the income I needed to live the lifestyle I desired.

Which for me includes kitchen discos with my kids, chilled mornings with coffee, journaling and tarot cards, nature walks and occasionally working in my pjs while watching movies.

It hasn’t been an easy journey though and at times I’ve felt stuck, unconfident and overwhelmed. I tried to fit my life and business into a box so I could do things ‘the right way’ – but all this did was leave me with a business that didn’t feel like a true reflection of who I am – it didn’t feel ‘me’.

I’m a truly multi-passionate heart led woman and my business will never feel satisfying and enjoyable to me unless it reflects that. This is partly why I ended up transitioning into business mentoring, course creation and design work – it’s the perfect combination and feels so perfectly aligned for me.

Does this sound like you?

I tend to work with women and others who don’t mind being in a space that centres the needs and experiences of women. I also work with a lot of mums and mums-to-be as well (although not exclusively!). I’m Mum to two young children so I totally get how that can impact how you show up in your business, like the lack of bloody sleep for a start!

Most of my people would describe themselves as multi-passionate and creative in some way – they tend to have a lot of ideas which I LOVE. 

But this can sometimes lead to them struggling when it comes to niching, procrastinating and not moving things forward. Whether they have a clearly defined niche or not, they all see their business as having multiple offers and not just 1:1 coaching which is absolutely my jam – just take a look at how many programmes and courses I have!

I help my people create and grow coaching businesses that are aligned with their version of success. I help them turn their unique magic – be that their experiences, their expertise, their ‘messiness’, their love of Bon Jovi – whatever – into more time, money and freedom.

Sometimes my people are aiming for a multiple six figure income and a wide range of online courses, sometimes it’s £30K a year while working less than 15 hours a week with a 1:1 offer and a group programme – the money isn’t really the most important bit – the vision that’s driving it is.

I like to think part of my own magic is helping people really figure out what their version of success is and then supporting them to find the strategies that are right for them to get them there.

I believe:

Alignment always. Body first, business second. Black Lives Matter. Collaboration over competition. There is room for all of us. Being authentic and making money are not mutually exclusive. Our joy can be revolutionary. Community and connection. More on my values here.

You can find me:

Dancing in the kitchen to BBC 6 Music with my kids, on calls with my fabulous clients, walking in the woods or at the beach, doing a Peloton workout, drinking expresso martini’s with my besties, designing gorgeous brands and websites, hanging out on Pinterest, enjoying hygge time, pursuing a slow and simple life.

I’m not about:

Sleazy sales techniques, hustle culture, not honouring our needs (and that includes our financial needs), the ‘six figure online business’ being the only version of success that matters.

Now I’ve helped hundreds of wholehearted humans start and grow coaching businesses that they’re proud of without the typical bullshit that comes along with the business -as-usual approach that can lead to being boxed in, stressed out and overwhelmed.

I’m definitely not your typical ‘business coach’. I live in North East England, I swear too much and probably drink too much coffee. I like being in nature and living a slow and simple life. I’m not one of the ‘shiny’ people and I’m 100% ok with that.

But I’ve still been able to grow a successful business – first as a health coach (so I really do know what it’s like to run a regular coaching business) and now as a business mentor. 

So if you’re ready to grow your coaching business the wholehearted way, let’s get started!

Work with Laura

Create your brand

Brand, Website & Mentoring

get more clients

Wholehearted Business 6 Month Group Programme

take it to the next level

Thrive 1:1 Mentoring

Quick Fun Facts:


Growing Up

I’m a Geordie Gateshead girl through and through. I grew up in and around Newcastle in North East England and could tell you many stories of partying on the Quayside with footballers (it was the late 90’s!)


family life

I now live just outside Durham City with my husband James, my son Finley and my daughter Freya. We love visiting National Trust properties, going to the beach, relaxing at home and watching super hero movies!


My experience + qualifications

I have a degree in Art and Design and a Masters Degree in Community and Youth Work from Durham University. I’ve worked in community centres, I’ve been a youth worker and I’ve worked with charitable organisations including founding a social enterprise and supporting third sector organisations with business planning, systems and marketing. I’ve worked with people with learning disabilities and young people in the care system in health and wellbeing projects before I built up my own coaching business. I started my business in 2012 and it’s been paying all my bills since 2014. I’m a qualified Heath Coach with the Institute of Integrative Nutrition.


this is me

If you’re into this kind of thing (I hope so!) – I’m an ENFJ, an Upholder, a Leo Sun, Scorpio Rising and an Aries Moon and a Generator in Human Design.


My biggest achievements

I’ve ran the Great North Run Half Marathon three times including once in under 2 hours. I have two published recipe books. I’ve won Health Blogger of the Year. I’ve been the main breadwinner in my family through running my business successfully for the last 9 years. I’ve given birth to two amazing children.

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