Wholehearted Business

A 12 month group and 1:1 coaching program to help you create sustainable aligned systems to attract clients and grow your health or life coaching business

No more wondering what the right next step is, or doing shit you hate to grow your business. Let me help you create an authentic sales and marketing system so you can build a business that helps others and gives you the balance, freedom and lifestyle you want

Wholehearted Business is currently closed

Maybe you’ve been thinking lately 🤔…

‘I have no idea what my next step should be to grow my coaching business, get clients and make this thing work’

You want more clients (maybe your first?), you know you need to build an email list and do stuff on social media but you feel totally overwhelmed by it all – and so you end up doing nothing.

Trust me, I relate. When I first started my health coaching business back in 2012, I had no idea what I was doing, I’d try a bunch of random stuff hoping something would stick and wasted a lot of time (and money) in the process.

But you don’t have to do it that way.

How good would it be to feel like you have an actual strategy that you know is going to work so you always know what you should be focusing on to get more clients and grow your business.

And how supported would you feel if you had your own personal mentor you chat to each and every week to keep you on track?

Can you imagine what your business would look like then?

This is what you get in Wholehearted Business.

How awesome would it be to get clients consistently, grow your email list and online community and market your business in a way that’s more enjoyable and authentic and less overwhelming?

heres the thing ⚡️

Most coaching certifications don’t include how to actually make your business work. But when you start a coaching business you aren’t just a coach – you’re a CEO, social media manager, finance manager, marketing executive and more – that’s a lot of bloody hats to wear! The strategy of business has to be learned somewhere. No wonder you find it overwhelming and can’t make progress the way you wish you could.

Here’s the solution 🙌🏼

When you have a strategy and a plan to follow it makes everything easier. You know what you need to do and when – and in what order. Everything you’re doing is in alignment with your authenticity. When you add the support of a mentor into the mix you’ll be unstoppable.

That’s why Wholehearted Business comes with:

aligned strategies 💖 boost your income 💸 gain more freedom ⏰ 

1:1 Coaching and Mentoring via Voice and Text Note Support

It’s like having a business mentor (with a lovely Geordie accent) in your back pocket so whenever you get stuck you can always get help. You can message me whenever you want, I respond in my working hours (if you don’t know what Voxer is it’s this great free walkie talkie app where you can chat back and forth using voice and text messages). These will be a great opportunity to get 1:1 support from me in a really flexible way because you won’t be pinned down to having to show up at a set time.

Co-working sessions

Each month you have the chance to join a two hour coworking session. These are perfect if you want to get shit done with some group accountability or to simply connect with others while working. Coworking sessions are held over Zoom.

Private Podcast Feed

Get access to exclusive Q&A’s and bonus podcasts as well as replays of group calls and more on a private podcast feed straight to your phone.

Monthly feedback clinics

Every month you’ll have the opportunity to submit your work for video feedback – whether it’s website, sales page or email copy, a new freebie, a new offer etc, you’ll be able to get my direct feedback and ideas.

Mastermind Group Calls

During your time in Wholehearted Business you’ll be able to join any of our group coaching calls which are scheduled once a month. Mastermind group calls are a great place to get coaching from me and support from the other members. Bring any questions or business decisions to the calls and we’ll help you figure it all out!

New Live Trainings

During Wholehearted Business I’ll be creating and offering several new live trainings. Some will be available outside of the programme while others will be exclusive to the group. 

Private Group

The private Voxer group and Facebook group is going to be your fave new place to hangout! Ask me anything, connect with the other members of the programme and share your wins!

Mindset sessions

Every three months we’ll be holding a specific call just to focus on our mindset. Obviously we can still talk about anything that comes up in our group mastermind calls, but holding this space specifically for mindset work is super important.

Tech Support

Tech is my jam! You’ll be able to get custom tech tutorials, guides and even hands on help if you get stuck with any bits of tech. No more spending hours trying to figure something out – I’ll be there to help you.


The Wholehearted Business Pathway

Get access to my range of trainings, courses and programs all structured so you can decide what feels the most aligned and authentic path to success for you. I’ll be with you every step of the way, sign posting you to the most helpful trainings which include:

Your Aligned Business Model, Niche, Message, Brand

This section of the pathway includes:

  • Foundation training and checklists
  • Market research
  • Priceless Power Hours
  • Unboxed Guide to Niche and Message
  • Rock Your Brand and Website – a full course that teaches you how to create your own website and branding
Marketing & Visibility

This section of the pathway includes:

  • Quick start training and checklists
  • Sustainable Visiblity (NEW)
  • Social to Search
  • Blog School
  • Content Marketing for Coaches Kit
  • Pinterest Magic
  • Podcasting for Coaches (NEW)
  • YouTube for Coaches (NEW)
  • Summits and Bundles for Coaches (NEW)
  • Paid Ads
  • IRL / Networking + Marketing
  • Referrals and Affiliates
Email + Lead Gen

This section of the pathway includes:

  • Quick start training and checklists
  • Everything Email (NEW)
  • The Freebie and Funnel Fix
  • Enchanting Challenges
  • Webinars and Masterclasses (NEW)

This section of the pathway includes:

  • Quick start training and checklists
  • Discovery Call Kit
  • Priceless Power Hours
  • Aligned Sales Strategies for Coaches (NEW)
  • High Touch Sales (NEW)

This section of the pathway includes:

  • Quick start training and checklists
  • Create Your Aligned Offer
  • The 1:1 Coaching Fix
  • Super Simple Passive Income
Systems planning & mindset

This section of the pathway includes:

  • Quick start training and checklists
  • Planning templates for coaches
  • Map your seasons (NEW)
  • Soul Centred Planning Process
  • Cash Flow & Financial Planning Resources (NEW)
  • Admin Systems for Coaches (NEW)

what people say

‘I now have six 1:1 clients thanks to Laura’s help’

I joined the business group to surround myself with women who I aspired to be like. 

I wanted to create a belief system that it was possible to live a life making money out of what I do. I really appreciated the personal notes and encouragement to join calls, at my best they remind me what I can achieve.

Thanks to Laura’s help I put an offer out and had three clients book me which increased my confidence no end!

Kirsten Davies – The Food Remedy

I was attracted to work with Laura as I have been following her for awhile and I love  how easy she breaks things down and hand hold you through the process. 

Without being in the programme I would be stuck doing “safe” things in business like tweaking my website instead of getting out there and speaking to potential clients. I needed support and guidance as I was not getting anywhere in my business. 

Now I‘m more confident and proactive to do things. Previously I was losing money but last year, I had more clients!

Marisa Sim – Reset Mama Coach

I decided to join the programme as I was looking for some help with building my confidence and my business and having worked through some of Laura’s training before I liked the way she worked and her coaching. I felt like I needed a bit of a boost and mentoring.

Being a part of this group has been so helpful in keeping me on track with building up my coaching and personal training business.

I love the co-working sessions which have helped me knuckle down and get work done that I’ve been putting off! And the Mastermind group calls are always amazing for talking about things and bouncing ideas off of other people and also being able to help each other.

Laura and Everyone in the group is so supportive and having Laura there for any questions is great whether you’re feeling stuck on a technical issue or a mindset issue.

Since joining I’ve got more confidence in talking about and selling my services which has resulted in me getting three new clients because of that!

Jo Wilkes – Health Coach

Working with Laura over the past year has been really helpful and inspiring. It’s allowed me to stay on track, and stay accountable to myself in my business.

The modules and one to one calls were very educational and also Laura is just a lovely coach to work with. It’s really helped me be honest with myself on where I am in my business and clarity on how to move forward. Thank you Laura!

Chantelle O’Connor – Inner Mother Mentor

does this sound like you?

You’re heart centred and want to build a coaching business that makes a difference, generates an income and gives you more time and freedom…



You’re really struggling to get clients and make your business more profitable.


You get stuck when it comes to the ins and outs of marketing your business. You have no clear strategy for getting clients and customers other than posting a few quotes on Instagram (and then not posting for weeks) and hoping on a prayer it will land you a client.


Sometimes you struggle with confidence in yourself, your niche and what you offer. You find yourself looking at that other coaches Instagram a little bit too often and all the comparison is making you shrink inside.


You know you need to grow an email list and build a community but you aren’t really sure how to get more subscribers.


You feel like you’re always doing ‘stuff’ *gestures wildly* in your business but without any clear strategy. It feels like you’re throwing spaghetti against the wall hoping some of it sticks.


The idea of selling your thing makes you feel icky, uncomfortable and anxious.


All the tech stuff you seem to need in place feels like a massive barrier to taking your business forward – it’s all so overwhelming!


You really want to make your coaching business work but a lot of the strategies you’ve seen others using feel icky and unaligned for you. You’d love to be able to build your business in a way that feels authentic. 


The idea of spending all your time on social media makes you want to hide, but you’re not sure if there’s another way?

If any of this resonates with you and you’re nodding your head I get it! I’ve felt this way with many of these things over the 10 years I’ve been in business.

Here’s the thing – the ‘strategy’ bit of business has to be learned some where and figured out if you want to make this work.

This is what I teach in Wholehearted Business – a range of strategies you can use, depending on what feels the most authentic to you, so you’re never left wondering what you should be doing to grow your business.

Ready to get confident, clear and consistent so you can create that business and life you’ve been visioning for yourself?

how would it feel to…

Get more clients (who pay your full price!)

Let’s help you book more of your dream clients who actually pay your full price. No more discounting on discovery calls and second guessing your value as a coach.

Build your online community (and have fun while doing it!)

Let’s build your email list and online community so you can connect with more people. Let’s create a marketing strategy that feels fun and aligned – and that doesn’t take you hours and hours every week!

Feel supported (by someone who gets it)

Whether it’s Laura or the other group members – we all get what it’s like to run a coaching business. Wholehearted Business is a place you can feel fully supported through all the highs and lows of running a business. No more getting the well intentioned but unqualified feedback of family and friends, get actual professional support from someone who’s been there, done that and bought the (stripy bretton) t-shirt.

Ready to create your Wholehearted Business?

This 12 month 1:1 and group based coaching and mentoring program will help you grow your coaching business and get shit done!

Get 1:1 support, mastermind calls, Facebook + Voxer group, copy feedback and access to multiple trainings as part of the Wholehearted Business Pathway. In total the programme includes over £6000 worth of support.

what people say

When I started Wholehearted Business I was new to owning a coaching business and very new to a business in the online space. I knew finding the right business coach and guide would accelerate my timeline by a couple of years. So it seemed like a wise investment. It’s given me clarity, direction, feedback, encouragement, and support. Working with Laura has kept me on track with the goals and ideals that matter most to me. I now have a podcast, quiz, digital resources for sale, a welcome sequence, an active and growing email list and an active Pinterest account.  I’m able to look at everything I’ve done in the few months and feel very accomplished. Having Laura’s feedback and encouragement helped me to produce a lot of content I’ve felt very good about in a short time. I’ve also gained insights into some of my blocks and hangups that challenge me as a business owner, as well as ways to address them. 

I frickin’ love Laura. She’s so great. As a person, Laura is kind, compassionate, fun, open, intelligent, and encouraging. She’s always at the ready to speak life into you and your business. 

As a coach, she has years of experience, is full of creative ideas and excels at helping you tweak and refine ideas or offers you’re working on. She’s patient and thoughtful, and genuinely wants to help her clients succeed (and does help them succeed). 

For me, I most appreciate her gentle, ever-present reminder to show up in an authentic and whole hearted way. It takes courage to follow your instincts and build your business in a way that feels true to you, your values, and what you want for your life. Laura is always there. Pointing you toward the confidence to follow your honest vision.

Caroline Busick – Make it Joy 

I came to the programme looking for accountability in creating a marketing habit. I thought the reason I was struggling to promote my business was due to not having a consistent habit in place. 

Being part of the programme helped me see how much work I still had to do on myself, my branding and my niche before I could even begin to think about marketing. Laura helped me go back to basics and find my messaging and purpose.

I got the accountability I was looking for and consistently make time to work in and on my business now. I have accepted the limited time I have and use it to move forward, however small those steps are. I now have a defined niche, a beautiful website and have got myself to a point where there really is nothing left to do, but shout about it from the rooftops! Self promotion here I come.

Laura has a wonderful superpower where she makes you feel both empowered and calm at the same time. This creates an environment where you can get complete clarity on anything you are working through, big or small.

Charlene Gibberd – Personal Development Coach

Before Wholehearted Business I didn’t know where to begin when it came to marketing, blogging or putting myself out there. I didn’t know anything about social media marketing or how to build up an email list or how to sell my coaching package or even make one in the first place!

Laura has been so helpful and shared so many resources with me and I have learnt so many new skills along the way. I didn’t ever imagine I would be able to do half the things I have done. I loved the voxer days. I felt I was able to ask Laura anything about my business and the things I was getting stuck with, no matter how small they were! Laura spoke me through every step I needed to take in order to get tasks done that I was stuck with.

I have loved being part of a group of ambitious and supportive women. I’ve never had the chance to meet women like this before and I am so glad that I was part of the group. I have made a couple of friends out of it too and it’s nice to see women supporting other women and wanting them to win!

I now know what I need to do to build up an online community, build up an email list and how to attract clients. I’ve learnt a lot of skills from this course from creating freebies to graphics on Canva, managing my website and how to structure a blog post etc. I have definitely developed more confidence from this business group and I am glad that I was able to be part of a group of wonderful women!

Hollie Robertson – Health and Wellness Coach

is this right for you?

Wholehearted Business is perfect for you if:


You want a supportive container while you do the work to grow your business. This is a great programme if you’re ready to focus on implementation and getting stuff done. Yes, there are multiple courses and programmes available so the learning opportunities are there, but this is very much an action oriented programme where we get into the nuts and bolts of making things happen.


You feel excited about the energy of being part of a small community and still being able to get 1:1 support. This is a group programme with the additional benefit of flexible 1:1 support via voice and text note and the option to upgrade to extra 1:1 calls to keep you on track.


You’re ready to get some strategy and structure in place in your business – so you can grow your audience and sell more of your stuff!


You want to access a mix of 1:1 and group based support – This programme is a great option if you’re not quite in the right place for  a full 1:1 coaching package (maybe that’s a time thing or a budget thing) but you know you need that support to move your business forward.


You’re ready to expand and uplevel your mindset too this isn’t just about the strategy and structure, it’s also about embracing your authenticity and leadership too.


It’s time. You know that to make your coaching business work you have to learn the strategy – Wholehearted Business is going to give you this – with a generous side helping of mindset and alignment work!

What working with me is lke

”The time I’ve spent with Laura has been the best investment I’ve made in my business!”

Hi there

I’m Laura Agar Wilson

I started this online business thing back in 2012 when I trained as a health coach. Fast forward nearly 12 years and two babies 👧🏻👦🏼 and I’m a now a business mentor, coach and course creator for health and life coaches.

Starting my coaching business changed my life. I want starting your coaching business to change your life too 💖

I live in Durham in the North East of England with my husband James and my son and daughter. I love all things hygge 🍂 have an interest in tech, systems and organisational 💻 stuff but also I’m big on the woo, energy and alignment are my thing ✨

You might be wondering what makes Wholehearted Business different to every other business program out there so let me explain:

So much of traditional business advice seeks to take us out of our authenticity. It has us doing shit we hate, that feels icky, and often doesn’t even work that well. On top of that, a lot of online business advice is based around building the kind of business most of us don’t even want. My guess is that you just want a coaching business that works, that makes a really good amount of money and which gives you the freedom you want in your life without hustle. A cosy business where 6 figures would be nice but isn’t essential.

This is what I share in Wholehearted Business in my typical, real world, down to earth style. Plus everything you find here is specifically for health and life coaching businesses.

 More than anything, I really do care – I care that your business works, I care that you feel supported and I care that you get real results too. 

The finer details:

When are the mastermind calls / co working sessions held?You can view our scheduled call dates for 2024 here. All group calls are held on Tuesdays and rotate between 9am and 7pm UK time to serve a range of time zones. Two group calls are scheduled a month at each of these times to ensure people in various time zones can access the calls. Group Mastermind calls will last around 60 minutes. Replays will be shared in the learning area and on the Private Podcast Feed. Co working sessions are held once a month on a Tuesday at 1pm UK time and run for 2 hours. Can’t make those call times or are in a different time zone? Check the FAQs at the end of the page for more info. 

The trainings will be accessed via a dedicated learning area. You’ll also get access to a personalised Dashboard where you can track your progress. When you join the programme you’ll create an account to access everything. 

When you join the programme you’ll be asked to complete an onboarding questionnaire so I can best understand how to support you.

The programme is structured with a range of trainings, resources and cheatsheets to help you navigate your way through the program so you get results. It’s also progressive, so even if you have a lot of things already in place, there’s a next step that is going to help you up-level, tweak or improve what you currently have in place.

Ready to create your Wholehearted Business?

This 12 month 1:1 and group based coaching and mentoring program will help you grow your coaching business and get shit done!

Get 1:1 support, mastermind calls, Facebook + Voxer group, copy and offer feedback and access to multiple trainings as part of the Wholehearted Business Framework. In total the programme includes over £6000 worth of support.


When does the programme start?

Wholehearted Business starts on 14th May 2024. You’ll be in the program until 31st May 2025.

What is your refund / cancelation policy?

When purchasing this programme the expectation should be that you’re in it for the full 12 months. However I understand that life happens and if you need to cancel you just need to give 30 days notice. If for any reason you are unhappy with the programme you can get a no questions asked refund in the first 14 days.

How is this different to your 1:1 mentoring?

Wholehearted Business does have a limited number of slots available with 1:1 calls as an upgrade if you do want direct 1:1 sessions.

My 1:1 programme is either £1750 or £2997. 1:1 coaching / mentoring is always the quickest most intensive way of working with me and getting results. My 1:1 mentoring offer also includes done for you elements (for example where I set up something in your business for you)

But I know not everyone is ready for 1:1 mentoring (financially or otherwise)

If you’re further on in your business (you run your coaching business full time and you know you could work at a pace that means you could achieve a lot in 4 months) then definitely check out my 1:1 offer.

If you’re earlier in your business journey or you know you simply prefer a gentler pace and less intensive experience but still need a high touch level of support then the Wholehearted Business Program is for you.

Not quite sure? Book a free 30 minute chat with me here!

I'm interested in the 1:1 Upgrade but undecided. Can I opt in for that later if I join the standard option now?

There are limited slots for the 1:1 upgrade option and unfortunately I can’t offer the option to upgrade to that at a later date if you join with the standard option. You will be able to book in for my standard clarity calls however.

Can I stay in the program longer than 12 months?

Yes! At the end of the initial 12 months if you feel you’d benefit from being in the programme longer you can rejoin on a rolling basis with an alumni 35% discount.

How long can I access the training resources?

You will have access to the trainings and resources until you end your time in the programme.

I'm not in the UK, will I still be able to access the calls?

The call times are as follows:

Group Mastermind Call 1 (Europe, Asia, Australia and New Zealand friendly)- Tuesdays: 9am GMT / 10am Central European Time / 6pm Korea Standard Time / 8pm Australian Eastern Time

Group Mastermind Call 2 (Europe, US friendly) – Tuesdays: 7pm GMT / 8pm Central European Time / 2pm Eastern / 1pm Central Time / 11am Pacific Time

Mindset Calls and Co Working – Tuesdays: 1pm GMT / 2pm Central European Time / 8am Eastern Time / 7am Central Time / 5am Pacific Time

*obviously these might shift with daylight savings etc

The value and price of the program is based on attending one of the group calls a month so we have two time slots which serve as best I can, people in the east and west. For the mindset and co working, it is tricky to time these for everyone and to also be around for my family so at the moment that’s the best I can do. However if you’re worried about making the calls do get in touch and I’ll see what I can work out!

I can't make the call times - what are the options?

All of the calls are recorded so you’ll get access to the replays as videos and on the podcast feed. The co working is not recorded as it’s just quiet working time. 

If you absolutely can not make any of the call times then you still have options. The calls are not required to enjoy the program and the program still includes a lot of value and support without them. You will be able to submit questions for those calls if you can’t come live and of course you can message me on Voxer and join in the Facebook and Voxer group too.

It may be the case that if the program grows I can add additional calls but this can’t be guaranteed. Unfortunately it’s just part of running a group that I can’t control.

How are you qualified to lead this programme?

I have over 10 years experience in running a successful online business alongside 5 years professional experience supporting social enterprises with their growth and development. I have a BA in Art and Design and an MA in Community Work. I have trained as a Health Coach with the Institute of Integrative Nutrition. I also have training in NLP, CBT and Reiki, all of which I use to inform my work. I’ve had two recipe books published, had my work featured in places such as The Times, the BBC and Channel 4. Most importantly clients of mine go on to grow a successful business, check out my testimonials above for info on this.

Can you guarantee results?

Unfortunately it’s impossible to guarantee anyone’s results in this program. However on looking at your onboarding form if I don’t believe it’s possible to get you results I’ll let you know and invite you to save your investment.

How does the payment plan work?

You will be charged each month (on or around the same date you sign up on) for a total of 12 instalments. Payments are processed securely via Stripe.

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