If you’ve ever wondered whether it’s too late to start a coaching business, or whether you really have to be on social media to grow one, this is for you.

I sat down with the brilliant Alex Strauss — bestselling author, mindfulness guide, certified face yoga teacher, and someone I’ve had the pleasure of working with for several years now. Alex has built not one but two successful online businesses, and she’s done it entirely without social media. She’s also doing it in her 50s and heading towards 60 with grace, joy, and frankly, the most incredible skin.

In this conversation we cover a lot of ground — from starting an online business later in life, to pivoting when your interests change, to growing your audience without touching Instagram, and how face yoga can actually help you feel more confident on camera. It’s a good one.

About Alex Strauss

Alex Strauss is a bestselling author, mindfulness guide, and certified face yoga teacher. She’s the founder of The Mindful Walker School of Wellbeing and host of the Face Yoga After Fifty podcast. Alex is passionate about blending mindful nature connection with holistic approaches to beauty and wellbeing for more joy and confidence at any age.

Where to Find Alex

• Amazing Face Yoga
• The Mindful Walker
• Face Yoga After Fifty podcast: Listen on Spotify
• Alex’s previous episode on the show: Episode 7 – Nature Connection and Marketing Without Social Media

Listen to this episode on The Wholehearted Business Show Podcast: Listen on Apple Podcasts / Listen on Spotify

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