Blog School

A 4 week live group programme to help you get your shit together with the marketing of your coaching business using your blog as the star of the show!

fed up of feeling like you’re constantly having to create new content to market your coaching business?

When marketing your coaching business is driven by showing up on social media, it can feel like all you’re ever doing is faffing about on Canva creating new graphics and scrolling through what everyone else is doing.

You’re stuck on a hamster wheel constantly having to churn out new content to feed the social media machine. Sometimes you simply can’t keep up, it’s exhausting!

It’s not even working that well to get you clients 🤦🏻‍♀️

The good news is there is another way to market and promote your coaching business that can feel more creative, fun and aligned – and that doesn’t take up all of your time and energy.


Blogging, where you share core content on your own website or platform – can totally transform the way you market your coaching business when you approach it right!

I’d love to show you how…

If you:

  • Feel like you’re on a hamster wheel of content creation and social media marketing but aren’t getting any results
  • Don’t really understand how to ‘do’ blogging
  • Get stuck with coming up with blog post content ideas and are fed up of staring at an empty Google Doc
  • Feel like the ‘bits’ of your marketing aren’t getting joined up so it all feels a bit disorganised
  • Feel like you don’t have enough time to properly market your business
  • Like the sound of blogging but it all feels a bit overwhelming
  • Want more clients!

Then read on….

Why blogging rocks


Your putting the focus on your own platform that you own rather than social media which you don’t.


You can use blogging to effectively grow your email list


Blog posts can be used to attract ideal clients into your world


Blog content has more longetivity than content you create for social media which is more fast paced


Blog posts can be a combination of written, visual, video and audio form content


When you use your blog based content as the central driver of the rest of your marketing it can save you a significant amount of time so instead of working you can be doing other fun things!


It’s very easy for visitors to a blog post to click over and check out your services and packages because they’re all on the same site


You can create helpful resources for your ideal clients which they can return to again and again


You can share longer form content that is better placed for communicating more in depth information or ideas


People who take the time to read your blog content are likely going to be more invested in you and your work than those coming across you on social media


You can have more creative freedom on your own platform and don’t have to ‘play the game’ to get your content seen in the same way you do on social media

What do we cover in the programme?

Creating blog content that works


The 3 key kinds of blogging content you need to create

The technical stuff you need to know

How to structure and lay out your blog posts

Utilising categories, themes and topics

content planning + visibility

Planning your content using the ‘up and down’ method

Understanding SEO basics

Starting out with Pinterest

Getting eyes on your posts

Making your blog content evergreen

time saving + repurposing

Time saving hacks

4 hour marketing repurposing work flows

Video & audio guide

Creating resources & differentiating between paid and free

using your blog for business growth

Growing your email list with blogging

Making extra income with affiliate links

Selling with blogging

Taking action

Who is this for?


Life coaches, heath coaches and any other kind of coach


Nutritionists and any other service based online business


Anyone who wants to build their email list and get more clients


Business owners who want to explore a more aligned, considered approach to marketing their business

I didn’t know much about blogging before Blog School. I thought blogging was like an online diary and I didn’t have any idea of how you can use it to grow a coaching business so I have learnt a lot!

The programme covered everything that I needed to know as a complete beginner.

I really enjoyed it and can’t believe I actually wrote my first blog and freebie :) There’s nothing I would change about the programme, everything was explained in great detail!

Hollie Roberston – Health Coach

I knew literally nothing before! I now feel like I can write different types of blogs, with a specific strategy, repurpose them in many ways, share them across multiple social media platforms and use them to improve traffic to my website via SEO. Whilst also giving lots of value to potential clients.

The training on SEO was so helpful – I really knew very little beforehand and it’s a subject that sounds scary but you made it accessible and simple.

Blog School was fab!

Claire Murray – Nutritionist

What’s included?

Get your blog on

Or pay here in USD – 1 x $415 or 3 x $138.33

Why learn how master your blog with Laura?

I started my online career as a wellbeing blogger back in 2010 and never looked back.

I’m an award winning blogger (Health Blogger of the Year 2016) who has used blogging to launch my coaching business, grow my email list, attract clients, sell courses and even get book deals and paid writing gigs.

Blogging is my thing – and it can be your thing too!

Over the years I’ve developed my own approach to marketing my coaching business which is driven by blogging. It works so incredibly well and saves loads of time too.

I’d love to share this method and approach with you so you can grow your coaching practice into the wildly successful business you know it can be.


Do you have a refund policy?

If you join this programme and decide it’s not for you let me know within the first 7 days and I’ll give you a full no questions asked refund.

How does it all work?

Once you’ve paid (through my course platform Teachable) you’ll have your login for the programme. 

I don’t have loads of time right now…

I’m Mum to two kids and I know what it’s like to be busy, I’ve designed this programme to be straight to the point with no fluff. Trust me when I say that if you’re currently trying to promote your business the usual way, this programme is going to save you time!

Got questions?

Feel free to use the chat box in the lower right hand corner to pop me a message and I’ll be happy to help.

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