Chill Launch Lab
plan a calm, doable January launch and map out your sales for the whole of 2027, in a way that works for highly sensitive, heart centred coaches
4 week live program with extra January support
Doors close Sunday 25th October. We start on 26th October.
What if launching didn’t have to feel completely overwhelming?
If you’re a highly sensitive, heart centred coach, the word ‘launch’ probably makes you think of huge amounts of work, sending daily emails, being ‘salesy’, going live on social media and a number of other things that would all burn you out before you’ve even opened your laptop.
It’s no wonder you’ve been avoiding launching. Maybe you’ve just always thought launching was for the big shiny coaches making multiple 6 figures with 100K followers?
But here’s what I’ve learned over more than ten years of launching my own offers: launching is one of the simplest, most effective ways to sell what you already offer. You don’t need a bigger audience or a louder personality. You need a clear plan, a real window of time, and a way of inviting people in that feels like you.
That’s what I call chill launching. And it’s what we’ll plan together inside The Chill Launch Lab.
Any of this sound familiar?
- You’ve got people on your email list, and you’re putting out content, but your sales feel random and unpredictable
- You know you should be selling more actively, but every time you think about it, you freeze
- You’ve tried a launch before and needed a month on the sofa to recover
- You’re not sure whether you need a challenge, a webinar, a masterclass, or none of the above
- You’d love to know when you’re selling in 2027, rather than panicking every few months that you need clients
- You want January to feel planned and calm, not like a scramble
You don’t need more followers. You need a reason and a pathway for the lovely people already in your world to say yes.
how does it work?
What is The Chill Launch Lab?
The Chill Launch Lab is a four-week live round, running in November, where you’ll plan your January launch with me, and map out your sales for the whole of 2027. As part of this process I’ll teach you how to run two different styles of launches, how to sell actively and passively, how to run a challenge, how to create a webinar and how to run other conversion events.
It’s for coaches who want to sell more of what they already offer, without hustle, fake urgency or wrecking their nervous system in the process.
By the end, you’ll have:
A week-by-week January launch plan, from pre-launch to cart close, ready to start creating
Your launch emails mapped out, with the purpose and concept of every email planned
Your conversion event planned (or a confident decision to skip one)
Your 2027 sales plan, so you know when you’re selling, what you’re selling, and when you’re resting
My eyes on your plan before we finish, so you go into January knowing it’s solid
Then, in January, I’ll be right there with you on Voxer while you actually launch
why this is different
Chill launching, for sensitive nervous systems
Most launch advice is written by and for people who love being visible all the time. That’s not most of us, and that’s OK.
Inside The Chill Launch Club, you’ll learn how to:
⚡️ Sell actively and passively
Active selling is the focused invitation, like a launch. Passive selling is everything that keeps selling for you in the background, without you having to show up all the time. When you understand both, you can always be selling in a way that’s sustainable for your nervous system, rather than all or nothing.
⚡️ Plan your sales in seasons
Instead of selling all the time (or never), you’ll map out a handful of selling seasons across 2027, with plenty of rest in between.
⚡️ Use urgency and scarcity without feeling icky about it
Real deadlines, real start dates, real limits. No countdown timers that reset, and no manipulation. Honest urgency actually helps people decide, and it feels so much better to use.
⚡️ Choose a launch that fits your capacity
A mini launch or a full launch, a webinar or no event at all. You’ll choose what fits your offer, your audience and your energy, rather than copying someone else’s formula.
hi there
I’m Laura
I’ve been running my coaching business since 2012, and I did my first launch back in 2016 as a health coach. Back then, I thought launches were only for the shiny coaches with huge audiences. I was wrong, and learning how to launch changed my business completely.
Since then, I’ve tried pretty much every kind of launch, from tiny ones to a handful of people on my list, to much bigger ones with challenges and webinars. Most of my launches generate over £10K in sales.
These days, my launches are planned around my energy, my kids and my life. In fact, this launch for this live round is a chill launch 😂 There’s no webinar and no challenge, just a few episodes of my show and some emails. So you’re watching one happen right now.
I created The Chill Launch Lab because so many of the sensitive, heart centred coaches I work with have written launching off completely. It doesn’t have to be the thing you dread. With a simple plan and someone in your corner, it can feel calm, clear and, dare I say it, a bit fun.
Nice things people said about the last live implementation programme I ran:
whats included
What you’re going to get in this program…
The Launch & Sales Fix my full launching and sales training, with launch plans, swipe copy and example emails
Enchanting Challenges my complete programme for planning and running a challenge, as a bonus
A live training on creating webinars and masterclasses that convert
Behind-the-scenes conversion events training covering everything from no event at all to a full challenge
Launch emails training including how to use AI to plan and draft your emails
2 live Q&A calls including plan reviews and hot seats
Feedback on your January launch plan
Voxer support throughout November (2nd to 27th) and January
Sales page bonus training to help you create the page your launch sends people to
Templates and worksheets: 2027 sales map, launch email map and January launch plan
All replays and resources in your course area
4 week live program to plan your january launch and figure out your 2027 sales
Week 0: Foundations (from 26th October)
Watch The Launch & Sales Fix, my in-depth training on launching and selling, complete with launch plans, example emails and resources. You’ll reflect on what you’ve tried before and your capacity for January. This week is self-paced.
Week 1: Your chill selling year (from 2nd November)
Active and passive selling, sales cycles, mini launches versus full launches, and how to use urgency and scarcity honestly. You’ll map out your 2027 sales seasons and lock in your January launch dates. You’ll also plan which of your offers you’d like to launch or if you would like to launch a brand new offer
Week 2: Choose your conversion event (from 9th November)
Our live webinar training, plus a behind-the-scenes look at every kind of conversion event I’ve run, from no event at all to a full challenge. You’ll choose the one that fits you and outline it.
Week 3: Launch emails (from 16th November)
Emails are one of the most important parts of any launch. You’ll learn the full launch email journey, from warm-up to closing, and how I use AI to plan and draft emails in my own voice. You’ll map out every email in your launch. Plus our first live Q&A call.
Week 4: Pull your launch together (from 23rd November)
You’ll complete your week-by-week January launch plan and share it with me for feedback. Plus our second live Q&A call, with plan reviews and hot seats.
January: Launch support
Voxer voice and text note support throughout January while you launch, with a short voice note from me each week, and space to ask questions, get feedback on your emails, share your wobbles and celebrate your wins.
Is Chill Launch Lab for you?
Are a highly sensitive, heart centred coach who wants to sell more without the ick
Already have some people to sell to, such as an email list. Even 50 people is enough to launch to
Are creating some kind of marketing content on at least a semi-regular basis, like a podcast, blog, YouTube channel, Instagram, social media or emails
Have an offer you’d like to sell in January (or are close to knowing what it is)
What if I don’t have an email list yet?
You’re still very welcome to join if you’re curious and want to learn how to launch in the future. Just know that you’ll get the most out of this if you have people you can invite to your launch. If you’re still building your list, this is a great time to learn how launching works, while you focus on growing your audience alongside it.
Ready to do this thing?
Chill Launch Lab includes:
The Launch and Sales Fix – 90 Minute Masterclass and full resource pack
Enchanting Challenges – full online course
Voice and text note coaching direct with Laura throughout Nov and January
Live webinar training and two live Q&A calls
Extra trainings and resources including launch and sales plans, email templates, event debriefs and much more
We begin on Monday 26th October
Doors close on Sunday 25th October 8pm UK time. Program starts Monday 26th October.
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FAQ’s
What if I can’t make the live sessions?
Every live session is recorded and added to your course area, usually within a day or two. Sessions are on Wednesdays at 1pm UK time during the live round, which is 8am Eastern. If you can’t make a call, you can send your questions in advance, and I’ll give you feedback on your launch plan by voice note in Voxer.
I’m worried I won’t keep up. I’ve bought things before and not finished them.
You’re definitely not alone in that. This is designed with real life in mind. There’s one focus each week, everything is recorded, and the whole thing builds towards one practical outcome: your January launch plan. If you have a quiet week, you can catch up, and Voxer means you can get help when you need it, not just on call days.
Do I need to know what I’m launching?
It helps to have an idea. In Week 0 and Week 1, you’ll get clear on which offer to launch and when. If January doesn’t feel right, you might plan a launch a little later in the year instead.
Do I have to run a webinar or a challenge?
Not at all. Part of chill launching is choosing what fits you. Some of my launches have no event at all, just content and emails. You’ll learn about every option, and choose the one that feels right for your offer, audience and capacity.
How many people do I need on my email list?
There’s no magic number, but even 50 people on your list is enough to launch to. If you don’t have a list yet, you’re welcome to join to learn, just know you’ll get the most out of it if you have people to invite.
What’s Voxer?
Voxer is a walkie-talkie style app where you can send me voice or text messages. I’ll be on Voxer from 2nd to 27th November, and throughout January, Monday to Thursday, to answer questions, give feedback and support you while you launch.
I’m in Wholehearted Business. Do I need to buy this?
Nope! The Chill Launch Club is included in your Wholehearted Business membership. Keep an eye on your inbox for the details.
Do you offer a payment plan?
Yes, you can pay in full or in two monthly payments. The second payment is taken automatically one month after the first.
Do you offer refunds?
Due to the live nature of this program all sales are final
© Laura Agar / Uniquely Healthy Limited 2012 - 2025 | Brand and Website Design by Wholeheartedly Laura | Photography by RJM Photography
© Laura Agar / Uniquely Healthy Limited 2012 - 2026 | Brand and Website Design by Wholeheartedly Laura | Photography by RJM Photography