The Searchable Show Method
Step by step guide to marketing your coaching business across multiple platforms in less time without social media
Marketing should feel fun & aligned. it shouldn’t be overwhelming or lead you to burnout
Let’s face it. Social media doesn’t work the way it used to – or perhaps it’s just never worked for you.
We all know that to get clients as a coach, we have to do some form of marketing – but everything else you’ve tried has left you feeling exhausted, anxious and wondering if it’s even working anyway.
I know how it feels – I spent years creating content for the social media hamster wheel constantly feeling like I wasn’t doing enough, and like I wasn’t enough to make my business work.
Everything changed when I shifted my strategy to creating a single piece of long form content for multiple searchable marketing platforms.
Let me teach you my approach of creating a ‘Searchable Show’ so you can market your business the smart way and get in front of hundreds more people than the standard approach – without spending any more time on your marketing!
If you:
- Love the idea of having a podcast, a blog or a YouTube channel but no idea how to do it without cloning yourself
- Find tech stuff scary AF but need to learn the technical side of how to set up a podcast / record audio / video etc – and have someone on hand to support you through it
- Find it hard to come up with content ideas and when you do, you keep second guessing yourself
- Know there must be a better way to market your coaching business that actually gets clients – rather than just posting random stuff so you feel like you’re doing something productive!
- Have zero strategy when it comes to your content marketing
- Love the idea of doing something fun and a bit different than the usual stuff
Then read on….
What the heck is a Searchable Show and why should you care?
‘Searchable Show’ is a totally made up name for the strategy and method I use to create my own show: The Wholehearted Business Show.
The Wholehearted Business Show starts off as a video which is then turned into a podcast and a blog post. That video is also shared to my YouTube channel. That means I’m creating content for 3 different places – all platforms that have search-ability and longevity so my marketing is built on a foundation that is going to be sustainable over time. Then, I take that content and share it on Pinterest and sometimes social media!
That means I’m getting visible on over 5 different platforms – all from one 10- 20 minute video.
Your Searchable Show might look the same as this, or the way you create and repurpose the core content might be different (for example, you don’t have to put content in all these places) – but the thing that makes this whole method work so well is that it will ultimately save you time, get you more visible / seen in your business and help you connect with potential clients!
What you’re going to learn in this LIVE program…
The whole strategy behind how a Searchable Show works
A step by step guide to the workflow I use to create each show in less than an hour a week
My entire content creation strategy including deep dives on SEO
All the tech tools + equipment I use to make it happen, including individual tutorials for each one (and alternatives)
How to set everything up so it’s streamlined and simple so you don’t get overwhelmed
An in depth guide to creating awesome blog content as part of your show
How to use this method with other platforms such as Substack and Medium
Simple tutorials on setting up your podcast including how to get it listed on different apps, how to launch it, edit your audio and all the tech pieces behind the scenes (it’s not as complicated as it sounds!)
The easy guide to setting up a YouTube channel and sharing content on the platform including simple video editing
A quick start guide to repurposing your Searchable Show for other platforms including Pinterest – and social media if it’s still your vibe – including creating those pesky Reels!
All the tips and tricks I’ve learned since I started my show that get’s my content seen each and every week
The specific strategic elements you need to weave into your content to make sure you’re connecting with and converting clients
8 lessons to create your foundational marketing strategy and attract more clients
The Searchable Show Method Overview
Understand the strategy behind The Searchable Show Method and the different ways you can apply it and set up your show to suit you and your business
Content planning & seo
Applying SEO strategies to each element of your show to attract more clients as well as content planning strategy and a content planning workshop with AI prompts
Blogging
Everything you need to know about creating excellent blog content for your own site, or secondary blogging platforms such as Medium and Substack
PODCASTING
How to set up your podcast including tech tutorials on hosting and being listed in podcast directories
YOUTUBE
Setting up your YouTube Channel, using YouTube specific tools and creating your playlist strategy
Launching your show
How to launch your show with a bang!
STEP-BY-STEP workflow tutorials
How to record and edit your video and podcast and the entire workflow for your Searchable Show, including using AI to support your process
REPURPOSING + RECYCLING YOUR Content
How to repurpose your content for other platforms including Pinterest, and how to create multiple short form videos for social media
Who is this for?
Life coaches, heath coaches and any other kind of coach
Nutritionists and any other service based online business
Anyone who wants to work smarter, not harder when it comes to your marketing
Coaches who are up for trying something creative and experimental so they can stand out from the crowd!
Thank you Laura for creating such a simple and manageable process to help me streamline my marketing. I was initially worried it might be overwhelming or overly complicated, but your step-by-step approach made it easy to follow and take action right away. What I especially appreciated was how flexible your framework is, since it still offers a clear blueprint while leaving plenty of room to adapt things to fit our unique needs. I’m so grateful I invested in learning from you because this would have taken me so much longer to figure out on my own. Thank you again!
Renata mcelvany – creativity coach
8 module online course
8 weeks of voice note coaching and support – $500 value
30 minute 1:1 call with Laura – $97
Bonus – Pinterest Magic Course – $97 value
Bonus – Social to Search Course – $9 value
FAQ’s
Do you have a refund policy?
If you join this programme and decide it’s not for you let me know within the first 7 days and I’ll give you a full no questions asked refund.
How does it all work?
Once you’ve paid via my platform Thrivecart you’ll be added to a course area where you can access the materials as they are dripped out
I don’t have loads of time right now…
I’m Mum to two kids and I know what it’s like to be busy, I’ve designed this program to be straight to the point with no fluff. Trust me when I say that if you’re currently trying to promote your business the usual way, this programme is going to save you time!
Do I need to invest in expensive tech to make this work?
There will be some tech tools you’ll probably need to sign up for – for example a podcast host. However, most of the tools are free and I’ll be giving you lots of examples and alternatives so you can keep expenses down if that’s a concern for you.
How long do you have access to the program for?
You have lifetime access to all the materials once they’ve been dripped out over the 8 weeks. The voice note coaching is only for the 8 weeks of the live program and the 30 minute 1:1 should be taken within the 8 weeks unless otherwise arranged with Laura.
Is the program live or self study?
Other than the initial workshop which is live, with the replay later, everything else is self study – however, with the voice note support and the 30 minute 1:1 call. I am debating offering a live content planning workshop too, but again that would have a replay as well.
If I don’t join now, can I join later?
When the program reopens in September the price will have increased and the program will not have the voice note coaching or 1:1 call included so will be completely self study.
Got questions?
Feel free to use the chat box in the lower right hand corner to pop me a message and I’ll be happy to help.
© Laura Agar Wilson / Uniquely Healthy Limited 2012 - 2025 | Brand and Website Design by Wholeheartedly Laura | Photography by RJM Photography
© Laura Agar Wilson / Uniquely Healthy Limited 2012 - 2025 | Brand and Website Design by Wholeheartedly Laura | Photography by RJM Photography