My Business Values

I’m here to serve wholehearted coaches and solopreneurs who want to make money and have a positive impact.

Ultimately, I always strive to do business in a way in which I’d like business to be done with me.

Before I go further in talking about my values and business practices I just want to say that at some point I’m likely to fuck this up – but my fear of getting things wrong is not bigger than my will to do work in a way that is non oppressive and which actively tackles discriminatory systems.

I believe in social justice and for me one of the best ways I can support the kind of world I’d like to see is through supporting women (including Black women and Women of Colour as well as women from low income backgrounds) to start thriving coaching businesses where they get well paid and in turn get to create a bigger positive impact in the world. 

Less than 1 in 5 job opportunities ofter flexible working which is often essential for women with families to thrive. In my work I wish to support as many women as possible to create flexible working opportunities without having a negative impact on their earning potential.

I’m also particularly passionate about giving back to my local community and working with women from here in North East England which has some of the most deprived communities in the UK.

I’m a feminist who’s feminism is intersectional and I work to embed my feminism in my business practices – this is ongoing work for me.

In my work, much of which is around honouring yourself and what you need to thrive, and showing up wholeheartedly as yourself, I understand that this is easier and or different depending on many factors including race, sexual orientation, ability status and gender expression. 

I have taken the Anti Racism Business Pledge and will actively work to support the Black Lives Matter Movement and address racism in my work.

Here are some of the ways I’m in the process of doing business and live in line with these values:

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Through my business I have supported charities whose work I admire, this has included Together Rising.

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I believe in community over competition, and I strive to create an environment of mutual support and empowerment. I will share the work of others, including citation, of those who have inspired me.

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As a woman and the main breadwinner in my family with a lot of financial responsibilities I need to earn a lot of money to thrive and I do so unapologetically.

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When hiring and seeking support for my business I seek this primarily within my communities and actively seek to hire those of non-dominant identities.

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I am in the process of creating a system where I will be able to offer scholarship opportunities for my 1:1 Mentoring programme

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To make my work accessible I create a lot of free content as well as low cost online courses, programmes and workshops.

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I offer payment plans as I believe they offer a form of financial accessibility. I don’t ever charge more than 20% (usually a lot less) on payment plans over the cost of paying in full. This cost is based on actual incurred costs of offering payment plans and is not a penalty for those wishing to better spread out their investment.

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I do not engage in money shaming as a marketing tactic (or ever!)

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I only speak at events or on podcasts where a diverse range of speakers have been included.

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If I feel I’m not adequately equipped or qualified to support someone I will refer them to another coach or practitioner who is more well placed to support them.

*Citing Kelly Diels work on Feminist Business Priciples in inspiring this page

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