Most of us have heard that video is effective when it comes to increasing engagement, but did you know that there’s several ways you can use video outside of just social media to grow your coaching business?
In this post I’ll be sharing 4 tips on how you can use video to grow your coaching business, foster connection, grow community and improve your clients experience of working with you.
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Why is video so awesome?
Video has been shown time and time again to be the form of content that gets the most engagement and the most exposure, particularly on social media. But it can also be super helpful to use in other areas of your coaching business.
Using it as part of your sales and engagement processes can increase connection, improve your customer service experience and increase engagement with what you’re selling.
When you’re a coach who primarily works with people in a 1:1 capacity, anything you can do to support someone to get to know you better and connect with you more is going to help you get clients, and video is excellent for this.
But for many of us, we can appreciate how helpful video can be and still find it scary and a bit of a step outside of your comfort zone to get started with. You don’t have to use video in every scenario but using it here and there can have a big impact.
Here are a few ways I’ve been using video in my business lately, outside of social media, to help me grow my coaching business.
Send a personalised video to new clients and customers as part of your onboarding process
When I get a new client, whether that’s a one-to-one client in my Thrive one-to-one mentoring programme, or whether it’s someone joining my Wholehearted Business Group Programme, I’ve started sending them personalised, welcome videos.
This feels really fun and like a really nice way to welcome people into working with me.
I’ve received some nice messages back from people who have received the videos and said that it was a nice touch and it just feels like a really good way to give people a personalised response.
You could do this as part of your onboarding for your 1:1 package, for people enrolling in a group programme or even people who purchase a course from you.
In fact one of the first places I saw this being used was when I joined a programme from By Regina. Her and her business partner Ally did a personalised video where they we’re looking at my website and welcomed me into the programme. I thought that was amazing. And it really made me totally fangirl over them, I thought they were fantastic and I felt really seen!
One of my big values in business is that people who work with me feel seen and supported, and I believe creating these personalised videos really helps do that.
Personalised videos for people who have expressed an interest in working with you
The next way that I’ve been using video is to contact people who have expressed an interest in working with me.
There’s a few different ways that you can do this. Perhaps someone has messaged you, but hasn’t quite followed up, or it might be that someone booked a discovery call, and then ghosted you. It might be that someone has clicked through to a sales page, but hasn’t booked a call
All of these people have expressed some kind of interest but perhaps they have questions or something else is holding them back. Creating a video for them where you ask if they have any questions or if you can support them somehow can really help them decide if they want to work with you or not.
This is one of those areas that you really need to feel out because it might not always feel aligned for you and that’s fine, but it’s something to explore, it’s certainly worked well for me and my clients in different situations.
Adding a video onto your sales pages
Another way you can use video to help you grow your coaching business is by having videos on your sales pages.
I have a video on my Wholehearted Business Group Programme sales page and creating that video felt really good, I definitely communicate in a different way in video than just in writing!
Some of us can get stuck when it comes to writing sales pages but can verbally explain it really well, this is where video can be a real asset so you can explain your thing in your own words.
It can be really easy to embed a video on a sales page and for it to have a big impact, again it can help people connect with you right at the point you’re asking them to buy or work with you.
I first saw this when I was coached by Lucy Sheridan, her business coaching page had a video on and I found that really helpful in making my decision to work with her.
It doesn’t have to be anything fancy either, just you and your webcam or your phone can do the trick!
Using video with your email list
About midway through this year I started experimenting with using video more in my business in general, and in particular, sending my email list more video.
I’d record ‘how to’ type video content and then eventually connected it up with blog posts (it was the beginning of what is now The Wholehearted Business Show format).
People on my list really seemed to enjoy the videos, again it was another opportunity for them to see my face, hear my voice and connect with me.
Something I’d like to explore in the future is sending personalised welcome videos to people who join my list. Especially if they’re coming from Facebook ads where people can generally be a little less engaged than if they join from other places, I think a welcome video could work well there if the numbers are manageable.
Especially if you are just starting out and only getting a handful of people on your list then sending them a personal welcome video is such an easy way to deepen that connection.
You can tell them a bit about you and your work and invite them to a Priceless Power Hour or a discovery call. So yes, video can work well with your list too!
My favourite tools for video
My absolute favourite tool for video is Loom *(affiliate link) I am absolutely obsessed! It’s a tech tool that is really easy to use and has lots of great features. It also has a phone app so you can record videos on the go. It’s $10 a month (about £8) and it’s such a fantastic tool.
If you really wanted to go down the personalised video route, you could also check out Bonjoro which has more systems built in to remind you to record videos when you have it set up a certain way.
Getting confident with video
As I mentioned earlier in the post I know video can feel a little scary when you’re just getting started, just take it a little at a time. You can record as many practice Loom’s as you like to get used to it but try not to overthink it. The little ‘imperfections’ we can obsess over other people won’t even notice!
I’d love to know how you get on with adding more video into your work to grow your coaching business. Let me know in the comments which of these ideas you’re going to try.
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