How they do it – health and life coaching offer examples (and an inside look at Wholehearted Business)

Business, Latest

How they do it – health and life coaching offer examples (and an inside look at Wholehearted Business)

Business, Latest

In this post, I’m sharing 5 mini case studies of clients I’ve worked with in Wholehearted Business, and how we’ve created their offers and developed their businesses.

If you enjoy being able to see behind the scenes of others businesses and to be inspired by how others do it, this is for you.

I’m also sharing some information about my 12 month coaching and mentoring program Wholehearted Business which is open this week commencing 17th March 2025, and which will be closing on 20th March.


Listen to this episode on The Wholehearted Business Show Podcast: Listen on Apple Podcasts / Listen on Spotify

As covered in more detail in the above podcast and video, here is a little information on each of my fabulous clients and their offers.

Helen Crossley

Helen is a Life and Leadership Coach, Emotional Freedom Technique (EFT) Practitioner and Neuro-Linguistic (NLP) Master Practitioner.

I’ve worked with Helen in Wholehearted Business and supported her to refine her niche and messaging, develop her website, including logging in and assisting with some tweaks, and helping her develop her offerings. Last year, she launched a beta group program at an initial accessible price point that has been a real success. She’s also started attracting her first full paying clients.

Learn more about Helen’s work at the links below:

Website

Instagram

Offers:

1:1 Services
Group Coaching and EFT Pod

Renata McElvany

Renata is a creativity coach dedicated to helping fellow neurodivergent and multi-passionate women of color to reconnect with who they truly are and feel at peace being themselves. I’ve worked with Renata in the Wholehearted Business Program to develop her business in several ways. Firstly we looked at her niche and messaging, which after testing needed some refinement particularly towards her ideal client. She has also created her own ‘multi platform content show’ using my training in Wholehearted Business and now has her own blog, podcast and YouTube channel.

She’s recently refined her offerings and is just about to start using sales cycles, another technique I teach to begin booking more clients.

Learn more about her work at the links below:

Website
Blog
Podcast
YouTube
Instagram

Offers:
One Off Sessions
6 Week Journey – Rediscover Play Through Expressive Art Making
12 Week Journey – Build a Creative Habit Coaching Program

Michaela Palmer

Michaela is certified in Nutritional Coaching as well as Life Purpose & Design Coaching and her work focuses on helping mums reset in Midlife. We began by completely transforming Michaela’s website, which previously had been a natural health blog. She worked with me via an additional package of support to design her brand and redevelop her site. Together we also refined her niche and message, and since have focused it even further on the ‘mid life reset coach’ brand. She has developed a Priceless Power Hour offer using my training, and developed a new 1:1 coaching package. She’s created her first lead magnet and is in the process of having her email sales funnel set up. She has also started a YouTube channel to market her business.

Find out more about Michaela at the links below:

Working with

Website
Blog
YouTube

Offers:
90 Day Mid Life Reset
Take Back Control Power Hour

Elia Kanak Raja

Elia is a therapist and coach who guides sensitives/ empaths who are carrying personal, intergenerational and/or cultural/ systemic burdens towards embodied self-leadership and self-healing.

I’ve worked with Elia to help her find ways of building her business that aligns with her values and true self and that feel good to her nervous system.

In particular, she has developed a new offer as described below, that is delivered ‘async’ that is a beautiful example of how we can create offers that are truly aligned.

When Part’s Speak: ‘Have you ever felt torn between conflicting thoughts and emotions, unsure of which direction to take in life or business? This is where ‘When Parts Speak’ steps in, offering short-term emotional and psychological support through the Internal Family Systems (IFS) approach. Designed with highly sensitives and introverts at heart, this service helps you identify the different parts of you calling for your attention, understand their roles and intentions for your life, and cultivate a nurturing energy within yourself to lead with more compassion, resilience, and wisdom’

Website
Blog

Offers:
When Parts Speak: IFS-based Voicenote Support
Internal Family Systems Therapy

Natasha Rawson-Mackenzie

Natasha is a health coach who supports mothers who are exhausted, struggling to claim time for themselves, and are ready to take steps towards better wellbeing. We’ve worked together in Wholehearted Business to refine her copy, develop her sales systems and most recently, to create a transformative offer that utilises a number of lower ticket offers into a membership that serves as an entry point to her world and that has the potential to generate spontaneous client inquires and can be promoted via my sales cycles techniques.

Learn more about Natasha at the links below:

Website
Instagram

Offers:
The MotherHealth Wellbeing Collective
Health Coaching
Mini Health Coaching One Off Session

All of these clients have been supported in my signature 12 month coaching and mentoring program Wholehearted Business.

Wholehearted Business supports you to get more clients and make more sales by building your own sustainable client attraction system. It’s especially suitable for coaches who consider themselves heart centred or highly sensitive as we focus on using strategies that feel aligned to you, and which support your nervous system.

Wholehearted Business is currently open between 17th -20th March 2025.

Check out the program and join us today!

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Wholeheartedly Laura
February joy 🌱🌊🌤️

1. Sea dip at South Shields
2. Skate park fun
3. Hot chocolates
4. Lake swim & Sauna at Witton Castle
5. Getting out for a run
6. Venus
7. Snowdrops
8. Wood fired pizza from Embers while on holiday in Northumberland 
9. Bamburgh Beach
10. Sunset from our holiday home
11. Sunny days
12. Freya 

How was February for you?
January ✨

- Northern Lights on New Years Day
- Freya’s birthday party
- Snow and Ice
- Blurry Full Moon
- Joseph at Sunderland Empire
- Back at the gym
- Dunstanburgh Castle
- Windy Northumberland Walks

Not a bad start to 2025 💖
How much 1:1 coaching do you offer in your business? How much time does it take?

At a certain point, 1:1 support can be hard to deliver sustainably - depending on your niche, business model and price point of course!

But what I’m seeing more need for is that individualised support which actually helps people take action that’s right for them. So how can we offer that in a way that isn’t just 1:1 video or in person calls?

⚡️ voice and text note support

⚡️ individualised video feedback (I use Loom for this)

What does individualised support look like in your health or life coaching business?

Laura 💖
I’ve been making some predictions for 2025 🔮 

One of the things I think will continue to be a big trend for health and life coaches are ‘mini offers’

These smaller, generally low ticket offers are straight to the point and can help your customers or clients take action around a really specific topic.

Do you have a mini offer in your health or life coaching business? 

For more trends check out my latest podcast - just search ‘The Wholehearted Business Show’ wherever you listen to your podcasts

Laura 💖