This week on The Wholehearted Business Show I’m chatting with social media manager Lauren Litt! If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches and even an Oscar Qualifying Film Festival!
Lauren now lives in Portland, Oregon, US with her hubby and 2 fur babies.
I loved this conversation with Lauren as a bit of a counterbalance to what I’ve been sharing lately around creating non social media based content.
If you’re not a fan of social media but still feel like you want to have a presence there for your business, this episode with Lauren is one not to miss!
Watch this episode on YouTube and subscribe to my channel here
Read the episode transcript
Laura: [00:00:00] Welcome Lauren to the Whole Heart of Business show. I’m so excited to have you on today to be talking all about social media, which I think is a really interesting topic. And as I was just saying before we hit record, I know that a lot of people listening to the show have, let’s say, mixed feelings about social media.
So I think we can really dig into that. But before we start that, would you like to tell all the listeners a little bit about yourself and your business,
Lauren: Sure. Hi everyone. Laura, thank you so much for having me on. I cannot say when I first heard your podcast and how you speak to what you teach, I was like, Oh, this is, this is gold.
I just knew we were talking because the, the joy of having a business and, and having that message that was set inside of you, being able to share that with people, like it’s. So good. And I love how easy you make it for people to really step into their powers. So I’m thrilled to be here. Who am I? My name is Lauren y’all.
I love helping people who don’t like social media, but know they need it [00:01:00] for their business. So if that’s you, yes, you were in the right place. I’ve been the owner of a social media agency for almost 10 years now. And I, I have dogs and I’m an actor. That’s me in a nutshell. Oh,
Laura: that’s amazing. So, I mean, you are the exact right person to have on the show to talk about social media, because often the conversations that I’ve been having with people lately is how do we market our business without social media?
And although I totally get that and, you know, I’ve written and talked about on the show extensively about. Alternatives to social media. I still think that for a lot of people, there’s a whole, I suppose there’s a few different things to unpick here because it is a massive topic, which, yeah, that’s what you see.
Is social media still worth our time?
Laura: But I suppose maybe the first question to ask you is, is social media still… And I probably know what you’re going to say, but I’d love to kind of hear a bit more of the reasoning behind it. But is social media still worth putting the time [00:02:00] and energy into? Because I think what a lot of people are saying is like, you know, people worry about the algorithm, you know, they’re not getting seen as much, the effort that they put in doesn’t always seem to equal the output that they get.
But I’d love to hear your take on this being someone who is in the, you know, neck deep in the social media world, shall we say. Yes.
Lauren: And all of those things, I understand those are perfectly valid feelings that people have, you know, but what we need to understand about social media is that it’s a long game and that it is still the best space to build community for you and your business.
Your email list is fantastic. That’s where we’re going to get the sales. But the place people are going to get to know you and love you is through your social media platforms. And. When people say things like that, like, Oh, the algorithm hates me. Nobody’s seeing my stuff. I’m putting so much effort into this.
There’s a couple things normally happening. One is a [00:03:00] misunderstanding of how a platform works. You know, you’re working, operating on old information or old thoughts about how often you need to post or what kind of content needs to go out. The other thing that’s happening is you are too focused on yourself and not focused on those you need to help because once we turn that focus outwards, it becomes really easy to share the kind of content you need to share in the consistency you need to do.
So those are the two things that I find, and there’s also a third, which is if you’ve actually had a scary experience online, and so you really have a fear, I’ve had a scary experience online, so that’s a, that’s a separate issue too. But those are like the three buckets that we can like look into and, and make it so that you never have to like social media, but to understand it and respect it because y’all, this is a free tool.
Where should you start if you’re new to social media?
Laura: Yeah, exactly. Yeah. And it’s, I mean, it has such. Potential and power really, doesn’t it? I think for your business people who might feel a bit, because I think it can also be a bit [00:04:00] overwhelming at the start. And there’s so many different platforms that you can look at. I mean, if you’ve got any advice to people who might be just starting their businesses and who are looking at social media and just thinking like, where the fuck do I start?
Where do I even begin? Like, do I need to be on all of them? Do I need to just choose one? Like what would your
Lauren: advice be? It is so overwhelming when you’re stepping in. I am a big proponent of do less more often. So I like to say, let’s pick your hero platform. Let’s pick one platform to start with and go with the path of least resistance.
If you like Instagram, let’s go on Instagram. If you’re a Facebook. Oldie, you know, and that’s where your jam is. Let’s go with Facebook. It’s all good because the thing is, everybody is everywhere. Yes. If we really want to get laser specific, you know, if you and I were working together and coaching, we would pick the quote unquote best platform for you based on who your audience is and what kind of [00:05:00] skill sets you have, but just get started.
You know, that’s, that’s the real key. So pick one platform and start posting once a week. That’s it. A week. One platform, once a week. Yeah.
Laura: Yeah. And it just, it cuts that overwhelm out, doesn’t it? When people are really worried about what to post or how often to post, but just getting started there, I think is a great piece of advice.
Laura: Absolutely. And then I think a lot of, so I feel like a lot of people who listen to the show are probably, And on Instagram, I think Instagram is probably the most popular route of most of the people that I work with in terms of places where they are. And obviously we’ve got all of this short form video content now coming out.
Kind of, do you still, I think where people might have felt the pressure is that they have to be creating that. I mean, what’s your take on the kind of short form video? Oh, I love
Lauren: it. I love it so much. So here’s the deal. Let’s, we’re going to talk specifically about Instagram. In that. When we’re looking at [00:06:00] Instagram, it is a multi tiered platform.
There’s like three social media algorithms stuffed into this one thing, y’all. So it’s a, it’s a behemoth. And when we’re talking about these short form videos, or you hear people talk about reels, really what it, that is, is. The first paint of coat that’s going out what we find when, especially when I’m working with clients, reels are getting first eyes, but they’re not the converting content converts are like photo posts.
You know, like the single photo that you share of yourself, those convert huge. If you’re doing a carousel around what you’re sharing, that can convert. But those reels are the very top of the funnel. And so when people are uncomfortable getting on video, like I have good news for you. You don’t have to do video in order to be successful on social media.
You do have to be willing to get in and engage. With the other people that are on social [00:07:00] media.
Getting engagement on social media
Laura: Oh, there’s a juicy thing to to get into. In terms of engagement then, where do you advise people start? Because I think that’s where people, I mean there’s lots of things people find scary about social media, but I think that is one of the things where they, kind of worry that they’re 24 7 where they will struggle with knowing what that engagement needs to look like and what to say.
Would you have any advice around where people could start with engagement?
Lauren: Yeah. And I think actually this helps relieve the pressure of content as well, because people get so focused on what we’re putting on the platform. We forget that 50 percent of your success on any platform is going to be your engagement.
And that engagement looks like responding to anyone. Let’s again, stop talk specifically about Instagram since we brought that up. Anyone who has liked your post, reach out to them, say hi. Thanks for, you know, liking my post. It feels like I’m posting into a void. I’m really [00:08:00] glad this connected with you.
Anyone who has followed you, reach out to them and connect with them. Anyone who is talking about the things you are coaching around, leave a comment. Get engaged. What we’re doing is we’re training the algorithm to start showing your content to people who you’re interested in and start showing their content to you.
It’s going to connect you with the right people. If you’re actually, I like to say it’s like being a guest at the party, right? If you show up at the party and you’ve brought your bottle of wine and you mingle and you talk like at the end of the night, you might have a new friend, one new friend, right?
But if you sit in the corner and you just like put on your best Yeah. Like lipstick and shoes and you’re kind of bitchy in the corner. Nobody’s gonna want to hang out with you So be a good guest at the party mingle talk to people don’t make it all about you all the time Yeah, that
Laura: is such a good piece of advice And again, I think it’s really easy for people just to forget that I’m [00:09:00] taking lots of tips from this And I mean, I’m kind of on a bit of an Instagram hiatus.
So I’ve got the nine grid set up at the moment Yeah, let’s me off the hook but doing anything on it and But that I am thinking about taking out of retirement and coming back onto Instagram. So this is all very good advice for me. But yeah, I think that’s really, really useful. I think people just find the whole idea of engagement a bit scary.
And I think people worry about becoming across as being a bit icky as well. And like that, those kinds of engagements. But I think the examples that you just gave there about just saying, Hi, like, thanks for, you know, you’re not pitching anything to anyone. Are you literally just.
Lauren: Yeah. And I actually recently did a live about this, about this icky feeling, because this is, I’m so familiar with this y’all, like I’m an artist, we, I can feel inauthentic action like a mile off, you know, so like, I’m so there with you.
We don’t want to be icky. And the thing is though, if it is a business account, you’re there for a reason. [00:10:00] So we also don’t want that, like hanging over our heads cause that makes us feel icky too. So my suggestion is let’s connect with the people we like and be authentic. Normally I’m, I read through someone’s profile.
I check out what they have. And if I feel connected, if I’m like, Oh my gosh, I love, I remember this woman. I don’t have children, but this woman had this beautiful way of coaching parents. And I just was like, Oh, this is so fabulous because you know, I could see how this could affect my nephew or my niece or whatever.
And so we connected, I almost immediately was like, you know, I really love your stuff. I have this. free quiz, you know, that helps you connect with people online. Would you like the link? And she was like, absolutely. And I sent it over to her and then we moved on with life. Yeah. You know, so it’s like, I love that you’re helping people this way.
Here’s how I help people. And then it will go the way it should. You’ll know immediately. Right. But you don’t, the goal isn’t to get my quiz into her hands. The goal is to [00:11:00] connect. And then if that connection is right, The quiz comes next. Does that make
Laura: sense? Yes. Yeah. No, absolutely. Definitely. Yeah. And that’s really good.
I think that’s a really good way to think of it all because people just do get massively overwhelmed at the whole idea of reaching out to people and not feeling like they’re just full of it. Yeah,
Lauren: it is. It’s so, oh, and I like, yeah, I, I just, I feel, I know exactly that feeling and I get it, especially when I’m working with someone and we’re trying to create what we call that DM strategy, you know, that authentic.
Yeah. Cause you’ll feel it. People will be like, no, no, no. And then all of a sudden they click into the right words or the right way that they’re going to connect. And they’re like, oh, this feels so good. Yeah. So.
Laura: Yeah. Yeah. And that makes a massive, I think we’ve all had DMS. I mean, my Instagram is full of DMS that are just like, what?
And it just feels, but yeah, so it’s really good to know that there’s ways of doing that. They aren’t like icky [00:12:00] and weird basically.
Lauren: The thing that I think people get confused about here is that people think it’s a numbers game. Like I’m going to reach out to 10, a hundred people today. And three of them are going to be compliance.
It’s like, what if you just cultivated 10 people over the next month and one of them became a client? Yeah. I would love a brand new client each month. Yes. You know, that’s the speed of my business. Yeah. So let’s get real about our numbers. And that’s also when you’re talking about people like, Oh, the algorithm hates me.
Nobody sees my content. Like let’s get real. Normally when people are saying that I look into their content and I’m like, your content is behaving properly. We’re getting a 3 percent return. That’s correct. Yeah. You know. Yeah,
Laura: and that’s interesting. I mean, I recently ran a little mini kind of training around visibility and one of the things I was saying and that was, you know, we don’t have to be reaching hundreds of thousands of people to have a successful business and sometimes the pressure, we feel that we should be getting different results.
Then we are getting, [00:13:00] but that’s actually in line with what is normal and healthy in the world kind of thing. And they’re actually those, you know, exactly as they say, you know, you can connect with 10 people and have the, you know, the option to convert one of those into a client and that’s actually fine.
And that’s enough for most of the people who listen to the show. They’re not here to grow multi six figure businesses. You know, we’re much more about the cozy business. Yeah, business show, like the small and kind of cozy business. So you don’t need those giant numbers, which I think is a bit of a a positive for most people who feel a bit freaked out by social media.
Being consistent on social media
Laura: Something else I’d love to chat a little bit about is around. And I mean, you kind of already spoke a little bit to this. I think when you said about just starting by posting once a week, But what advice would you have to people who find it difficult to be consistent with social media? I know there’s lots of different chats around, you know, people might talk about having like content pillars so that you’ve got ideas and things or, you know, batching content and things, but I would love to know what your kind of, Opinion is all your ideas are around.
Lauren: All [00:14:00] of like, here’s the thing is that consistency rules on any platform you’re on. And when I’m saying consistency, it’s not just like, Oh, posting Tuesday at 10 a. m. It’s training the algorithm that you’re going to be feeding it content once a week. Or twice a week or whatever it is, because the algorithm is constantly trying to keep people online, right?
That’s its entire goal. I mean, we want it to keep people there too, so they can see our stuff. And so if they can’t count on you in a consistent way, they’re not going to be grabbing your content to put it into the feed. This is why consistency is so important on social media. Also. In a marketing rule sense, there’s something called the rule of seven, which states that people need to see something at least seven times.
And now with how much we’re inundated is more like 10 to 12 times before you can recognize it. That’s wild, right? It is, yeah. You know, so like I could see [00:15:00] your post for your podcast eight, you know, five times, but if I haven’t seen it seven times, I’m not going to like click and go, oh, maybe I should listen to this podcast.
Like that’s the way our brains work. So if you put that in your head and you need to think, yes, batching content is great. If you have time yes, having your pillars, that’s something I work with people too, to identify those key messages that we’re going to work through. But the most important thing is just to fill that slot in whatever way fills your business.
And if it’s once a week, great. If it’s once a month, great. Like start where you are now. And the other key secret y’all is, and nobody cares. You are really good at writing emails, grab your email. And that’s your social media post. Nobody’s going to be like, I’m on her email list. And I just read this last week.
Nobody cares. Nobody gives a flying poop about what, you know, is going on. What they care about is did that message resonate with me? How did I [00:16:00] get affected today? Did I take away a tip about making my morning better? You know, like these are things that matter to people. Not that you have a great piece of content and you’ve used it five times.
Laura: Consistency. Yes. Content repurposing. Yeah. I’m all about it. Yes.
Lauren: I know. Yeah. I loved your, when you walked through, like, I’m doing the podcast and then here’s the YouTube. It’s so smart. And yeah, it can be this simple, you know.
Laura: And it’s good to know. ’cause I think, again, what people do is the overthink and overcomplicate it a little bit.
Yeah. And what’s good to know is that it can still be effective being that simple in terms of just reusing what you’ve got. You know, finding a consistency schedule that works for you in terms of how much time you’ve got, whether that’s once a week or more. Yeah, I think that makes a lot of sense.
Fear of being visible on social media
Laura: That’s, that’s really helpful. And then around, The visibility side of it, and you did mention when you were talking about those three things, that like a scary experience on social [00:17:00] media or something, and I know that’s often a fear that people have that kind of stops them being visible. Is there anything that you can share that perhaps you’ve come across that might help people who have, and I suppose not just like a specific fear of something scary happening on social media, but any general issues around visibility?
Because there’s, as I kind of explored a few weeks ago in this free training that I did, there’s so many different elements that keep people worried about being visible and social media tends to be like the most triggering place. I think Around that.
Lauren: Yeah So i’m i’m going to share a story about a client of mine but I want to start with there are people who have Legitimate fears about things going on, right?
Like, you know, there’s your whatever you are, and you know that there are trolls and hateful people out there who are going to have that. And so the best thing we can do is have a plan in place before it happens. Yeah. And so the [00:18:00] story I want to share is a client of mine who was a big proponent of the LGBTQ plus space.
And she we. You know, it was very visible, and she did a lot of things out, so she had a lot of people who followed her. And her Twitter feed specifically was just this place where a lot of people came together and shared things, and it was a really cool, fun space to be. However, there were also those evil troll people.
And this one particular day someone came on and said a really hateful thing to one of her Twitter members. Yeah. And we were like, what do we do? And so we came up with the plan of we’re going to respond to this person. We’re not just going to delete it because if we delete it now, we’re pretending like it doesn’t exist.
And that’s almost gaslighting ourselves, right? Like this stuff does exist in the world. So we responded with something that said something like. You know, this is my Twitter feed and here we accept X, Y, [00:19:00] and Z. This is hate speech and it can’t continue. If you do it again, you will be removed. Yeah. And what happened was magical.
The person who the hate had been directed at, everybody came to their aid. This person then a couple of days later reached out to the person of the feed and she said, thank you so much. I have been being bullied by this person and it’s kept me up and I just felt on the edge and now I don’t feel alone.
Yeah, yeah. Look at the light that we were able to shed on that dark moment. Yeah,
Laura: yeah, you know, yeah, because it’s a bit like some people have very legitimate. And this is one of the things that I mentioned in the training is that, you know, people who have a marginalized identity or various different reasons have really legitimate fears about being in public online spaces that aren’t managed.
Where they, where they have to manage that space. And I think that tip about having a plan [00:20:00] in terms of what you would do, you know, in terms like in terms of how you might, the comments that you might get, et cetera I think is a really smart plan for people feeling a bit safer in terms of sharing the whole selves, which is, you know, another part of the work that I try and do with people is, You know, not being afraid to bring them hope the whole cells into their business.
But with that does come a vulnerability, especially so I think having that plan of knowing what, how you will respond on manage that is, is really powerful and really helpful. Cause yeah, it can be, I mean, it’s, it’s also a balance that out. I mean, I’ve been on line for 12, 13 years and I think I can count on.
One hand, the negative experiences I’ve had on social media, but also recognizing that I am white, cis, you know, don’t have any particularly controversial opinions, shall we say. Do you know what I mean? So, but, but again, like, we’re not here to be vanilla, are we, on social media. No. You know, to, to be able to share those parts of ourselves.
Lauren: [00:21:00] And the thing is, you know, for every small person out there who’s going to deliver hate, there are 10 more who will bring love. That’s just the truth. But if we leave this platform to the trolls, we’re giving them way too much power. And so that’s why, that’s actually why I do what I do because every person who has a voice that has this little creative idea or this moment of I’m, I see the world in a different way and I want to make it better.
Yeah. We need you so desperately right now. Right? Like the world desperately needs you. And so you, you just can’t leave it on the table. Like this, this platform, you can connect with so many people and make the world so much better simply by being on it. And that’s
Laura: a lovely way to think of it as well, isn’t it?
Creating community on social media
Laura: That’s a really beautiful way to think of it. And you mentioned earlier as well, that social media is still the best place to call it a community. I think it’s really, really interesting and really powerful. Like what tips would you have around? That like how to [00:22:00] because I think there is like, you know, you do come across some obviously Facebook groups are kind of A fairly, am I right in saying a fairly unique ish kind of feature of Facebook?
Yeah, yeah. Elsewhere, I mean, how do you kind of create that community feel where people feel safe? I mean, obviously, that’s a wonderful example that you’ve given from your client on Twitter, how they made a member of their community feel safe and managed that really well. But have you got any other tips for kind of building that community feel?
Because I’ve, I’ve kind of sensed that. Maybe it’s about sharing like some shared values or a shared kind of goal, but I’ll let you kind of jump in on that. You got it. Yeah.
Lauren: So the thing about community, right, is it’s not one person. It’s the bringing together of people and ideas around things that we love.
So I’m going to share Therapy Jeff. That’s a, if you don’t know him online, he’s a great Instagram feed to follow. And the reason I follow him is because someone I know was like, Oh my gosh, shared. Something he shared was like, if you’re not following therapy, Jeff, you’ve got to follow therapy, Jeff.
Right. So [00:23:00] now I’m a part of the therapy, Jeff community, quote unquote, right. He’s on Instagram. It’s not like there’s a special place we gather and they’re like a special handshake we do, but there’s a, you know, he’ll do something and then we’re in the comments and I’m reading the comments. Like, I feel like I belong with these people. And so just by being you and doing the thing that brings joy to you or the thing that’s going to change the world, which is your joy you will bring together like minded people and there’ll be hashtags that happen and there’ll be sharing of content that brings people together.
That is what I mean by community. Yeah. There’s not really like an open chat. Space, you know, there’s Instagram’s trying out some things right
Laura: now. I was, I was going to come on to that, but I’ll, I’ll, I’ll circle back around to added features
Lauren: and things. Yeah, we’ll see how it happens. You know, like I don’t see, I haven’t, I I’ve joined a couple of groups and there’s like a reluctant participation, you know, it’s like people [00:24:00] more really like to just kind of hang and watch things on Instagram, but don’t take that passive.
You know, taking in of your content as negligence because people are not they’re actually there. They’re reading your post. They’re commenting on, you know, they’re like in their head. They’re sharing things. They just might not be commenting or jumping into the group chat with you. So, yeah. Do what you do.
Like, when you do what you do and you do it well, you will bring people together. Yeah.
How to get involved in new platforms and social media features
Laura: Yeah, that’s brilliant. But yet, nicely touched on some of the new, the new things, because I think this is an interesting, I mean, obviously, Threads came out kind of like the start of the summer, I think, in the UK, and you were like, June ish, I think?
Yeah, you all had it before we did. Oh, did we have it before you did? You did. I’m lucky in the UK. But I remember it just being like a sudden, like, a bit of a formal being like, like, and I’ve joined it and then I’ve posted it three times and then I’ve never been back on it again. So, I mean, and obviously there’s going to be more, you know, this seems to be [00:25:00] what social media does is it kind of constantly feels like it seems to need to bring new things out.
I mean, what’s your take on, on how to not get dragged into more when something new comes out or how to be just like the discernment, I think, to know. When to go, when to get, like, go somewhere. Somewhere new. Something new, yeah. That’s
Lauren: it, yeah. I think the thing about social media is that the only rule is that it’s always changing.
Always, right? And the reason it’s always changing is because we’re always becoming more and more sophisticated as, as viewers, right? As, as takers in of this stuff. So they have to keep being like, well, what’s going to keep their interest now? Because we’re little monkey brains, right? We’re all over the place.
So. I think that the, the idea of social media that people have, it, people think it’s changing much faster than it’s actually changing. So I too jumped on Threads. I was actually thrilled to have Threads because I was a big Twitter person until Twitter became Well, I was a big Twitter
Laura: [00:26:00] person as well, so I was really excited to jump on it, but then Yeah.
Same. I was like, I even, but yeah.
Lauren: Yeah. I was like, yay. And then I was like I don’t know. Maybe I’ll go back. I go where your interests flow, you know, that’s the easiest thing you’re going to find because I guarantee you, if you are finding yourself scrolling on a platform, the, your clients are there as well.
You know? Cause we, we. We help each other. Those of us, like, we’re connected. So when to try new things, I think you always should at least test the waters. You know, if you haven’t opened a TikTok, go ahead and open it. See what it’s like. What’s up? I have, and I’m addicted
Laura: now. I’m like, I kind of like had it on my phone and I was like, this is for much younger people than me.
And then I kind of realized it wasn’t necessarily, it was, and then I got into it. And now I’m, I’m, I’ve got a slight addiction,
Lauren: but yeah, it’s pretty great. It’s pretty
Laura: a lot of fun. It’s amazing. And my feed is basically bearded men climbing up mountains, [00:27:00] which is wonderful. Autumn, fall themed things. And that’s pretty much it, which I’m really happy with.
Yeah. And occasionally like gym workouts. Yeah. Working out with, so it’s, I’m, I’m happy that
Lauren: the occasional gym workout throw, remember you like this too. Yeah. So the thing is like, you should always try it, go in with an inquisitive mind, see what it’s like. And you’ll know, like, yeah, I think this is something I can do for, you know, when I’m working with someone who really doesn’t want to be on camera, I’m like, we’re not going to put you on Tik TOK.
Okay, that’s a lot of camera time that you need to have. We’re going to start maybe with a Facebook or a LinkedIn or maybe a Pinterest, you know, like, go with your strengths and then see where that leads. When we’re looking, we talked about starting with one platform. You’ll know when it’s time to add a second or a third.
It’s when you’re getting results on the first one, right? Once you’re getting results, then you can be like, Oh, maybe I’ll start trying [00:28:00] this on LinkedIn as well. Like, Don’t try and spread yourself super thin because you’re just going to get tired.
Getting results on social media – it’s a long game
Laura: Yeah, I think that’s a really important thing because it is easy to, you know, feel like you need to just be everywhere and perhaps feeling like you’re not getting results somewhere.
And then moving on to quickly, I’ve often seen this with people that I’ve worked with where they have, you know, like tried something for like four weeks and not get was not had results and actually really long enough to give it time. And so I think that’s a really key thing to remember is to give things a bit more time.
And yeah, consistency and things because this is a long game. Yeah, I went to a big conference here in the UK and there was a, you probably won’t know him in the States, but there’s a guy over here called Joe Wicks, who is like a massive fitness person.
And he told a story about how, I think he posted like a thousand times or something on Twitter [00:29:00] before he made a single sale or something, but it was really around. Just sharing the fact that actually it’s, you know, people expect like results a lot quicker than is actually realistic because I think we hear, we hear about the unicorns who get much quicker results but that doesn’t tend to be what most people experience.
So I thought that was quite interesting.
Lauren: And! Those unicorns typically have a history of failure behind them, right, before they figured it out and then applied it and been like, Oh, there it is. I like to tell people you’re not going to be in business for 30 days. So don’t treat your social media like that.
You know, like we want businesses that are going to support us for years. So you want a social media platform that you can be with for years.
Laura: Yeah. Oh, I love that. That’s exactly, that’s what I’m often saying is, you know, we want sustainable businesses that are going to be here for a long time. So I think taking that long, that long game view.
It’s really quite important as well, isn’t [00:30:00] it? So, yeah. Wonderful. Well, I think that’s been so helpful and really, it’s really got me thinking because I have been debating whether or not to, I mean, I do post on Instagram stories. But post on the grid, I kind of got a bit, I would say burnt out. Is that a thing to get a bit burnt out with social media?
What’s Lauren’s version of success?
Laura: Yeah, absolutely. Yeah, so I feel like I’m ready to come back soon. Oh, I’m so excited to have you back. But I always ask at the end of a podcast episode, I always ask guests, what is your version of success? Because I think if there’s one thing that You know, it’s really individual and that I love people thinking about is what their individual version of success is rather than just falling in line with, I need to have a six figure business.
Oh yeah. And work from the beach in Bali kind of thing, which is lovely, but you know, I like to hear other people’s version of success. So Lauren, what is your version of success?
Lauren: My version and right now my word of the year is spacious. So my version of success is very [00:31:00] spacious. It gives me time to, you know, cook a lovely meal.
That takes me two hours to make at night if I want to. And to be with my dogs and my husband gives me time for my creative career. And my acting gives me time to have wonderful, deep conversations with my clients. It’s a spacious. Spacious success.
Laura: I love that. And that’s one of my favorite words. Yeah.
Yeah. It’s just having like, yeah, just having time and space and you’re in your calendar and you’re in your life and having not feeling so rushed. So
Lauren: I am in your bank account. Let’s be spacious everywhere. Yes.
Laura: I like, I like the sound of that. That’s amazing. Thank you so much. So Lauren, where can people find you
Well, I practice what I preach. So go ahead and find me on Instagram. I’m at Lauren dot L I T T lit. And if you do jump on there, I will say hello and also go ahead and check out my quiz. It is the social happy cocktail quiz. [00:32:00] I’m so excited about it. So what this does is I am showing you how to remove your inhibitions online so you can connect with your ideal clients.
Laura: I love it. That sounds amazing. So can people find the link in your bio on Instagram? I’ll also put it in the link in the description, the direct link in the description for the YouTube video and the podcast. So please go and find that and sign up to that and find out. Do it. I love a quiz.
Lauren: So I love it. I was very, I put a lot of effort into this y’all.
And I’ve also, I’m creating the like fictional cocktails. So amazing. If you want to know what your real drink is, you can hit, we’ll send you the recipe.
Laura: Oh, that’s wonderful. Oh, thank you so much. That’s been really, really interesting. I think like I say, so much of certainly what I’ve spoken about on the podcast lately has been the reverse of this.
So it’s really refreshing certainly to have someone else’s opinion who is much more up to speed with all of this stuff. And I think it is finding like a balance, but that works for isn’t it? And, you know, finding [00:33:00] your kind of space. on social media, making it work for you, all of that kind of stuff. So I think we’re very much aligned in that respect.
But, but yeah, thank you so much for your, for your expertise and your time and your advice. That’s been wonderful. Thank you.
Lauren: Oh, Laura, thank you so much for having me. Yay.
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