Why creating a ‘body of work’ helps you grow your coaching business (100 Episode Celebration)


Why creating a ‘body of work’ helps you grow your coaching business (100 Episode Celebration)


I can’t quite believe it but we’ve reached the 100th episode of the Wholehearted Business Show! It’s a hard milestone to imagine when you first start something like this, but here we are! So I thought it would be nice to talk about what it means to create a body of work that promotes your business and some of the lessons I’ve learned on the way to building this show.

Watch this episode on YouTube and subscribe to my channel here

Listen to this episode on The Wholehearted Business Show Podcast: Listen on Apple Podcasts / Listen on Spotify


Consistency is hard, but it pays off

To be able to reach 100 episodes I’ve had to have a lot of consistency in how I show up. There’s definitely been a difference in how consistent I’ve been able to be with the show v other platforms like Instagram. I feel what’s helped me with this is the expectation I’ve created to meet that weekly pattern, alongside discovering better ways to batch up and manage the creation of the show.

I also believe another element of consistency is down to keeping on going even when you aren’t sure it’s working. There’s definitely been times I’ve wondered if this is the right thing to put so much energy into, but now when I get a client I’d say that 80% of the time they say they’ve found me on Google or listen to the podcast.

Improving as you go instead of waiting for it to be perfect

There were a couple of things that put me off starting the show sooner – the fear of it not being perfect – more specifically the sound not being very good, and worrying that people would think I was copying off other coaches, even though literally a million other coaches have started podcasts!

When I just decided to go for it and do it, I never looked back. Was it perfect when I started? Most definitely not. Is it perfect now? Also not! But it has improved, and the bottom line is you can’t improve something you haven’t even started so you’ve just got to get on with it!

I feel more confident because of it

Sitting here now, having created 100 episodes I feel more confident and closer to actually owning my expertise than ever before. Confidence is something I’ve struggled with for a long time, but knowing that I’ve created this and I’ve been able to speak about something for 100 episodes is pretty cool!

I also don’t feel like I’ve run out of steam either. I don’t struggle for ideas of what to share and still know I have plenty left to say!

The numbers don’t matter as much as you think they do

I touched on this in my Sustainability Event I ran a few weeks ago. It can be easy to feel like you need to be seeing huge numbers for things to have an impact, but if your business model is designed so you don’t need masses of leads (aka amazing humans) then you don’t need to feel like what you’re doing is failing if you’re not hitting thousands of views / downloads etc

The views and downloads for the Wholehearted Business Show are modest to say the least, but they still drive plenty of people my way and help me connect with potential clients and customers. I recently hit 10,000 downloads on the podcast version and my views on YouTube vary between less than 20 views on some videos and over 200 on others but it’s all doing its job!

Saying that – I’ve just had an email from my podcast host Buzzsprout and this week I had almost 350 downloads so my numbers are definitely increasing!

It’s the backbone of marketing my business

The Wholehearted Business Show is the absolute backbone of my marketing. It serves so many purposes in terms of people finding me, connecting with me and it also enables me to sell my services. When people find me via another route, such as a bundle or ads, then having this library of content they can consume and get huge value from (the Netflix effect!) is amazing too. I love that I can support others with their business for free, then if / when they want to work with me they already have that understanding of what I do and how I do it.

So today I’m giving myself a pat on the back and raising a glass to 100 episodes of this incredible multi platform show!

If you’ve been reading / listening or watching then thank you – you really help this show become what it has become. Please do share it with anyone else you feel would benefit from it.

I’d love to know in the comments, would you love to create a show like this? Let me know!


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