[00:00:00] If you’re the health of a life coach who wants to learn more about using paid ads in your coaching business, then this is the episode of the show for you. I’m talking to marketing strategist and paid ads manager, Amber Rose, about all things, Facebook, Instagram, and TikTok ads. Let’s dive in. 

Laura: Welcome Amber. I’m so delighted to have you on the Wholehearted Business Show. I’d love to start off just by having you tell everyone a little bit about yourself and yeah, and your business and what it is that you’re all about.

Laura: Sure. So hello, I am 

Amber: Amber. I’m currently based in West Wales. I’m just opposite Ireland on the UK and I’m a marketing strategist and an ads manager. And I think for like the last five years of my business journey, which goes back at least like a decade at this point I’ve been mostly working in ads, mostly for coaches and course creators and people in that kind of online business space that we all share.

Amber: And yeah, I just kind of fallen in love with this automated way of [00:01:00] marketing because I, I had to find faster way of doing things because I had chronic fatigue and I basically just had fewer hours in the week and. None of us have an abundance of hours in the week anymore. So I just found I love this way of marketing.

Amber: And I found it is also as a way of storytelling. And that’s how I ended up doing what I’m doing now. 

Laura: Oh, amazing. That sounds great. And I think I was so excited to have you on the show and talk about ads because it’s definitely an area of marketing that I think I was scared of for a long time and felt completely out of my comfort zone or, you know, and just like a really.

Laura: Just something that I felt like wasn’t accessible, if that makes sense. So I’d love just to start off by You kind of telling us a little bit about why we should be thinking about ads when it comes to our market and strategy as health and life coaches, why it’s worth considering looking at ads as part of a part of what it is that we, that we’re going to do.[00:02:00] 

Amber: I totally empathize with ads being scary because I feel like with any other marketing strategy, if you try it and it doesn’t work out, the worst thing you’ve lost is some time. With ads, you potentially run off a huge credit card bill and now you have oodles of regret that you’re going to pour into your glass of wine.

Amber: So, ads, I feel like, no matter what marketing we’re doing, it’s basically just building an audience. I think what I really like about ads is that it’s an automated way of doing that. And you have a lot more control over the process because in terms of our organic marketing, you have no idea how someone’s going to find you, where they’re going to come from, what What content they’re going to see, what content they won’t see, especially if you put a lot of your offers inside funnels and they’re actually hidden away somewhere you, you, it’s very easy for people to kind of find you go, I don’t know what I’m looking at and bounce away and you’ll never see them again.

Amber: Whereas with ads, you can basically say, I want to reach [00:03:00] people who are of a certain type, especially I think in the life and health coaching world, you have a very specific idea of who your ideal client is, like we were always about niching and choosing a group of people. And so the great thing about ads is you can literally say, I want women between 35 and 45 who are in these countries.

Amber: Cause that’s where I serve them and are interested in these things. And then here’s some of my most amazing content. I want these people to see this. And then you can just kind of guide the journey from there in terms of building an audience and selling to them. And I find it reassuring that I can be more in control of my marketing process compared to putting things out on social media and hoping the algorithm is my friend this week.

Amber: Yes. 

Laura: Yeah, exactly. And I think where I’ve started to get more involved in ads and do more ads for my own business is because of a lot of the strategies that used to be more controllable. I don’t even know if that’s the right kind of term, but your social media used to be a little bit more reliable. I suppose that’s a better [00:04:00] term.

Laura: Social media used to be a little bit more reliable. A lot of other organic forms of marketing were a bit more reliable, but a lot has changed over the last few years. And hasn’t it, in terms of the kind of marketing strategies that used to work. And I think ads. you know, looking at ads really seriously makes a lot of sense for people.

Laura: In terms of kind of getting started, what, is there anything, I know that you’ve got a prep list, so I’m not, I don’t want you to tell us too much because I want people to go and download your prep list so people know what they need to have in place with ads, but is there anything that you would recommend health and life coaches want to be starting to think about if they are considering using ads as part of their marketing strategy?

Amber: Yes, for sure. So I feel like again, with ads, there’s kind of this idea, and I’m also very guilty of perpetuating this, is that ads are this big thing that you should only use for important occasions, that you should use ads for launching and using ads for funnels, and I think sometimes it puts them up on a pedestal as this big, scary strategy that you have [00:05:00] to earn the right to do once your business has reached a certain level.

Amber: And that’s honestly not true. You can start from the very beginning with ads. And the nice thing I think about Facebook is that you can set a budget of one dollar a day, which is pretty accessible, which I think is, which is awesome. And with whatever you’re doing in your business, you have a certain amount of attention.

Amber: Even if you’re really struggling with your social media, you’ve got a few hundred people probably that you don’t even know about who are hitting your website, looking at your socials, all that kind of thing. So the lowest Barrier to entry, but also I think the biggest payoff ads, if you’re just going to start with one thing, is amplify what’s already working.

Amber: So get some ads running, which is retargeting people who are already talking to you on social media, who are already hitting your website, who are already watching any video content that you’re creating, like who are already engaging with the stuff that you’re doing, who are already on your email list, and make sure they’re seeing more of your stuff.

Amber: Because we know that the algorithm is not that friendly with social media, and no one’s going to see all of our posts. [00:06:00] But a good email open rate is like 20%. So what about the other 80 percent of the people on my email list? They’re just not seeing anything. So the great thing with this is it means that you’re definitely getting in front of those people with some ads and they don’t have to be particularly complicated.

Amber: They can just be your best social content and some posts that say, Hey, do you want help with this? Book a call and it’s simple as that. And so I think sometimes it’s a matter of just starting with what is most important to you, which is I want more calls booked. I want more people to engage with my stuff.

Amber: I want more people to see this amazing piece of content that I created and then worry about the funnels and the freebies and the launches and the flash sales and all that kind of stuff later when you’re in a place where you can easily see how ads is going to help you with that. Because it will be very clear once you get to that point, you’ll be like, right, I want some ads behind this webinar, or behind this free thing, because you already have it.

Amber: So if you’re not in a place where you go, oh yeah, I can see how I can use ads, don’t worry about all of that. Come back to it later. Just focus on what’s actually going to be helpful [00:07:00] for you right now. 

Laura: Yeah, that’s really, really good advice. Absolutely. And yeah, I think, like, you do kind of get 10 steps ahead and feel like you have to be doing a big launch, exactly as you said.

Laura: And I was going to ask a little bit about the budget that you might need to think about in terms of getting started. I mean, you said that you can start for as little as a dollar a day. Is there, and I’m assuming that budget depends on kind of your goals, but have you got any thoughts around where people might want to think about how they might budget for?

Laura: Ads in different scenarios. Does that make sense? 

Amber: Yeah, it does. I mean ads are kind of like a pay to play situation where you’re paying for attention and you’ll often hear them referred to as pay per click, which is completely a lie because you’re paying for them whether people click on your stuff or not.

Amber: You’re paying for the visibility of the thing that you’re putting out and so I think it depends on how much visibility you need. So if you’re retargeting people who have [00:08:00] visited your website but not converted into booking a sales call, you need a tiny amount of visibility. You need to reach maybe 500 people a month.

Amber: That’s like 1 a day, 5 a day max kind of situation. If you are Running ads to a live webinar and you want a hundred people to sign up and you know that like 20 percent of people who hit your landing page are going to actually sign up. You need like a thousand people which then might be a thousand clicks on your ad which then might be a thousand to two thousand dollars in ad spend.

Amber: So it depends on how much attention you need and of course the bigger you’re doing and the more people you need the higher your ad spend is going to be. 

Laura: That’s a really, really helpful way to explain it. Thank you. It’s really, really useful, yeah, to think about in terms of attention. And I think that’s something I haven’t heard ads described in that, in that way.

Laura: Because often you’re thinking immediately about the results in terms of like the clicks or the email, the subscribers or the sales, but actually Thinking of it in terms of like this range of attention [00:09:00] that you can get through paid ads, I think is a really useful way of looking at it. And then when it comes to platforms to run ads on, I know there’s obviously various different platforms that you can run ads on.

Laura: Your, as your expertise, kind of Facebook and Instagram, I think, did you just look around TikTok ads as well? You’ve got some of that in my inbox. 

Amber: Yeah, Basically, I, I love running ads to most places. I don’t love LinkedIn. I find LinkedIn boring as a person. So I, I struggle , I struggle with LinkedIn and I’m a social ads person rather than like a search engine ads person.

Amber: So talk to someone else about Google Ads. I Okay. But in terms of social platforms, yeah. Yeah, Pinterest is great. TikTok is great. Facebook and Instagram are great. They just, they all have their own use and they’re all good for different things. So for Pinterest. It’s like aesthetically pleasing, pin worthy type stuff.

Amber: So, you gotta make sure you’re putting content on there, which is the kind of thing that people would go on Pinterest looking for. So, if you are a [00:10:00] health coach, and you’ve got a load of content about, you know, meal plans or anything like that, that would belong really well on Pinterest. That would work really well.

Amber: And then the same for TikTok, in terms of that has its own content style. That is like juicy, interesting short form videos. So if you like creating those, go and get yourself on TikTok. But TikTok has a minimum spend of 20 a day. 

Laura: Which 

Amber: is a lot faster. So TikTok is the kind of thing where I say you should probably graduate to that once you’ve got things working on Facebook and Instagram.

Amber: And then go there, unless you’re already like a TikTok fanatic and you’ve got the money to spend and you’re happy to dive in. But I think, The costs are really great on TikTok in terms of how much it’s going to cost you to get your attention because there’s fewer advertisers on TikTok. It’s like a very open playing field compared to Facebook and Instagram, which is very busy.

Amber: So it’s a really nice place to be, but you have to want to do video content and you’re going to have to have a bit more money to spend. 

Laura: Yeah. Yeah. Oh, [00:11:00] really interesting. Yeah. And in terms of, because I mean, when I’ve looked at ads for myself, it’s generally been list building ads, but I know you talked about there about, about it being about attention and about the various different ways you can use it.

Laura: Is the, like, I’m assuming that you use it in lots of different ways. Is there any particular strategies that tend to be working well for people? Does it depend on what your goals are? How would people kind of assess what the right thing to, to work with ads on is? Yeah. Yeah. Yeah. 

Amber: So, back to that whole idea of like, marketing is just building an audience, selling to them.

Amber: You want to use ads to complement what you’re already enjoying doing in your business. And the thing I say about list building is that it’s an awesome thing to do with ads if you are working your email marketing strategy. If you’re not emailing your list and you haven’t emailed them since March, don’t be building your email list with ads.

Amber: Like, you’re basically sending people to a house you don’t live in. Like don’t do that. So wherever you usually like hanging out with your audience, even if that’s the Facebook group, if that’s an Instagram, build your [00:12:00] audience there, because yes, there’s a big conversation about build your audience where you own it.

Amber: And we own our email list in a way that we don’t on Facebook or Instagram. But again, you’ve got to send people to where they’re actually engaging with you and where you’re showing up. So I would say, again, look at what you’re already doing and see how ads Compliment that rather than trying to make ads a whole unique strategy and a whole different thing and feel like it’s got to be some big brand new shiny sexy thing.

Amber: It doesn’t. It’s meant to be there to help you with what you’re already doing. So if you’re already doing awesome email marketing, yes, use ads to build your list because that’s where you’re showing up. That’s your audience. That’s where you’re selling. If you’re somewhere else. put them somewhere else because you can run ads to build a Facebook group, you can run ads to get more followers on Instagram, you can even run ads to get people to DM you something, so there’s loads of fun ways of using ads to kind of get people in the door wherever it is you want people to come in.

Laura: Yeah, yeah, no that’s a really really great way of thinking of it and for anyone who might be [00:13:00] like pretty new in their business where they haven’t perhaps Got a lot of stuff. I mean, would you kind of advise people to wait until they’ve, they’ve actually shown up somewhere consistently before they start to, you know, given what you’ve just said there about, like, making sure that you’re actually emailing your list?

Laura: Because I think that is one of the things that people do, isn’t it? They build their email list up, and then they’re kind of like, Oh, well, I haven’t emailed them in a month, and it’s like Would you kind of suggest that people wait until they’ve got a little bit of consistency in a place before they kind of start to add ads into that?

Amber: Yes, probably because it’s kind of like the ads are there as part of the whole process. And so if you haven’t nailed down your whole business process in terms of this is where I grow my audience. This is how I’m nurturing my audience. This is how I’m selling to my audience. Then ads are basically going to be there.

Amber: pushing people into like a leaking funnel, and they’re just dispersing afterwards. So I think it’s important to have a certain amount of strategy in place and [00:14:00] so you know what you’re doing. But another thing I think is nice about ads, it will tell you very quickly if people like your stuff or not, that you’ll be able to look at it and go, okay, people really hate this.

Amber: And I’ve been surprised sometimes and I repeatedly get humbled by the ads manager in terms of putting up ads that I think are beautiful and gorgeous and interesting and no one clicks on them. They click on the ugly ads and I’m like, I can’t believe it. So it’s really interesting to test things and I think a nice thing about being early on in your business.

Amber: Is that you’ve got space to do almost whatever you want, you can do anything. And so you can use ads to test things out. And something I had with a client of mine who was a health coach. So she was determined to do things about the keto diet. And that was her whole thing. And she loved that. We could not get anyone to sign up for anything related to the keto diet.

Amber: No one cared, not interested at all. But as soon as she changed it to eating for hormone balancing around perimenopause, because that was the group of people she wanted, it [00:15:00] took off like wildfire. And her, her strategies, her methodology and the way that she works with her clients has not changed at all.

Amber: It’s just the way she talks about it. I think. That was so important to do. ’cause if she built her entire business empire with the keto diet as a key word everywhere, she would’ve had to redo it all when she realized it wasn’t selling. And actually she wasn’t. I just wasn’t selling. So if you’re brand new, you can also go, well, I could talk about my work in these five different ways.

Amber: Let’s run ads for those five things and see what gets the best response. So there’s lots of fun things you can do with ads in terms of making your life easier as a business owner as well. 

Laura: Yeah, I love that. I think that’s really fascinating because I often talk to my clients about messaging and how important that is.

Laura: And that is a really good example of where the work that you do is actually the same, but the way that you talk about it, the messaging behind it is different. And I love the idea of being able to use ads to test that out in a really creative way. really early on. As you say before, you’ve invested a lot of time and energy in creating a [00:16:00] lot of things around that particular angle.

Laura: I think that’s a really great way of, of kind of testing that out and almost a bit of market research as well, isn’t it? That’s really fascinating. 

Amber: I think the interesting thing with messaging as well, which once you start running ads, you’ll get addicted to this. You’ll love it. Is that you will find interesting ways of talking about your work in a way that really resonates with people.

Amber: And I think another unique thing about health coaching is that Facebook has a particular It’s a Facebook in particular, but all the platforms are doing this is that they don’t want people to come on their platform as a user and feel bad. So they don’t want you to run an app that says, are you fat? Come and lose weight.

Amber: Obviously we do that, but the platform doesn’t want you to do that. It doesn’t want you to put anything that’s going to make someone feel bad. And so that doesn’t mean you can’t use pain points in your marketing. It just means you’ve got to find another way of doing it. And so. Sometimes I like to kind of go, well, what is the lived experience?

Amber: Because you might go, okay, well, the pain point is that someone feels uncomfortable in their body. [00:17:00] 

Laura: The lived 

Amber: experience is, are you tired of abandoning your clothes in the changing room because you can’t bear to go back and get the next size up? 

Laura: Yeah. 

Amber: That is a lived experience. And that’s the sort of thing you want to put in your ads because one, you’re not going to get flagged for stuff.

Amber: And two, it’s, it’s an, it’s kind of like an empathy driven experience in terms of if someone hasn’t ever done that, they’re going to read that and go, what on earth are you talking about? And just scroll on. As a band in a pair of jeans in a dressing room, because I couldn’t bear to go back and get the next size up.

Amber: I will read that and go that hits me in the gut. Yeah, I don’t want to experience that yet. And you will find your ideal clients by using that and that’s the sort of messaging you can test with ads as well. 

Laura: Yeah, amazing. Yeah, no, that sounds fantastic. And then in terms of Because ads generally are some kind of visual Thing videographic and some copy.

Laura: Are you noticing any particular trends around that? I mean, you just said there that sometimes you do something that looks really beautiful and it’s really well branded, but [00:18:00] then actually doesn’t tend to land with people. Are you seeing any particular trends and, and do people have to think about video these days or not?

Laura: Cause that’s the big question for a lot of my people is they’re not quite ready for video, but they feel like everything that we’re seeing is video. 

Amber: TikTok has to be video. I think if you’re doing organic content, if I was going to make a recommendation, I would say you want to be doing video on Instagram as well.

Amber: And the reason for that is because the platforms are prioritizing video content because YouTube and they’re all trying to complete with YouTube. And that’s why if anyone’s noticed that the reach on their Facebook page has vanished into the ether over the past couple of years, it’s because Facebook was noticing that in terms of the type of content that people want to engage with, it’s videos.

Amber: Yeah. Groups that they’re in, communities, family and friends. And a long way down after everything else is they want to see business pages. No one wants that. And so that means us as business owners, we get a bit stuck. Whereas on [00:19:00] Instagram and other, I think Instagram Facebook as well, is that even though in terms of organic content is going to prioritize that, they make their money from ads.

Amber: And so your ads are going to get shown either way, whether they’re video or not. And I think sometimes the static graphics do better than video, because it’s standing out against all the other content. And I think in terms of visual trends, I think that’s sometimes why the ugly ads do better. Because I don’t know if anyone remembers quite a few years ago, like the visual branding theme was white marble, blush pink, and gold.

Amber: That was, everyone’s branding was this, and now suddenly we’re in this like sort of neutral, old money, quiet luxe era. And like sans serif fonts and script fonts, the script fonts era was wild. So everyone’s on that. And so now, if you’re going through Instagram and your feed and everyone’s content looks like that, you want to do the opposite with your ads.

Amber: Even if it means breaking all the [00:20:00] rules about your own branding. Because to me, it’s more important for you to get good results in terms of the cost of getting people in with your ads, than it is to be perfectly on brand. Because when you’re getting people in for the The first time there’s zero brand recognition.

Amber: They don’t know who you are. They don’t care what your usual brand color palette is. You just need to get them in the door. And once they recognize you, then by all means, keep everything consistent on your branding. So they go, Oh, that must be Laura because it’s all the same colors. But start with break every wall, use the neons, do whatever is actually going to get.

Amber: Yes, 

Laura: I try and I have like a neon pink in my brand palette that I try and use as like a standout kind of. grabby colour. I like a bit of neon pink, but yeah, that’s good advice. And I think, yeah, a lot of people worry about having like these perfect graphics or even perfect videos, but sometimes as well, and I think like kind of in line with what you’ve been saying about not worrying too much about having to have all these different things, fancy [00:21:00] things in place, actually just getting started with it is, is advice.

Laura: And something I’ve certainly realized is that I really, really wish I got started with ads a lot sooner in my business journey, because I feel like it is something that can make a significantly positive impact on people’s businesses. Because if we’re not growing our audiences, if we’re not growing the people who know that we exist, then, and again, like, as you’ve said as well, we might have people who are actually engaged with us, but they’re just not seeing our stuff because they’re not opening their emails and because of all, you know, for various different reasons.

Laura: In terms of people who might be a bit further on than in their business and they might have some things set up, they might have like an email welcome sequence and things like that. Have you got any kind of guidance on what they might want to think about in terms of ads? Do you think list building ads or would it be like a combination?

Laura: Kind of how would you be advising someone to think about that? Think about that or to make the decision where they begin with ads. 

Amber: I would definitely start this in [00:22:00] this building I think in terms of building your attention and growing that audience because I can’t remember who said it but someone said that your Biggest money goals in your business are going to get reached by the people who haven’t met you yet Not the people who are currently in your audience because of how much your audience needs to grow In order to reach those kind of goals so I think growth is always really important in terms of building an audience and getting those numbers up.

Amber: But if you’re more established, one of the great things about that is that you now know who your ideal client is. You know a lot more about your messaging in terms of what resonates and what doesn’t, but also when you’re brand new, I think there’s this kind of pressure just to get things working. So any messaging that resonates, you will take it.

Amber: If you want to pay me, that’s Fine. When you get further along, you’re aware that multiple angles work, but you’ve chosen yours. And so you don’t want someone to come to you for something that you don’t want to work on. You want something that fits what you want. And so once you’ve actually started building out your whole marketing business infrastructure.

Amber: When you get people in, I [00:23:00] think my best advice for those people is making sure you’re getting the right leads in and that is going to be testing if they’re the right people by having them answer like market research questions when they come in, like what’s, where are you up to in your health journey and getting people to answer that as they join your list.

Amber: Have that kind of question, something that they can click on as a link when they come in. And also, With the type of things you less filled with, don’t do something too generic, do something which only your ideal client would want. Because for me, for example, I could do my, I could run like how to run ads for any business.

Amber: I’m going to get a whole variety of people because I love working with coaches and because I love working with course creators and all those kinds of people. My marketing would be much better off if I said things like, Five ways to make more sales of your online course with ads, how to book more discovery calls for coaching clients with ads and do that because someone who sells drop shipped, you know, makeup brushes is not going to [00:24:00] sign up for that and it’s not a good fit.

Amber: So do that with your stuff as well, because if you’re more established, you know, a lot more and you’ve got a lot of information. You can feedback and make sure you’re getting the right people. 

Laura: Yeah. Yeah. No, that’s amazing. Brilliant. And then just wanted to kind of start finishing off by talking a little bit, you mentioned there at the start about the fact that ads are automated.

Laura: It’s a way to grow your business. And you mentioned that you, that you had a chronic, was it chronic fatigue that you said there? And I know that a lot of people in my community, they have, Various different things going on, which means that the time that they can spend in their business, whether it’s just because they want to not work like a million hours a week, I think most of us don’t want to do that, or they’ve got care responsibilities, or they’ve got a chronic illness themselves that they’re managing, all those different things.

Laura: You know, how has like being able to run ads made a difference for your business and you being able to manage the things that you’ve got going on in your life as well? 

Amber: Oh my goodness, so much. So like the the short version of a story is that I I had a very stressful work [00:25:00] period in like the last job I ever had and I came down with what I thought was just burnout and I think looking back before then, I think I always had fibromyalgia and that just really knocked it really badly.

Amber: And so then when I left that job, I was like, I don’t know what job to apply for because there’s nothing here that I think I could cope with. And that’s how I ended up doing the online business and the freelancing thing. And I did have a limited amount of time. And I think I got to the point where I went, do you know what?

Amber: If I had, Facebook had to run into this free lead magnet, which went into an email sequence, which nurtured them and got people to book a call and I’m retargeting everyone who joins my email list with some amazing free content. They remember who I am. And then I retarget anyone who hits my website, i. e.

Amber: like the call booking page, with an ad that says, hey, come and book a call. And then as soon as people finish that funnel, they get put into another automation which sends them one email a week for like a year, because I’m just going to reuse all my content. Why do I have to create [00:26:00] new content? It just runs.

Amber: Like that would get me booked enough, but I don’t need anything else. And so I got to the point where I haven’t updated my Facebook page really in a long time. It’s there as a business card. It’s not really a source of content. And the same thing with my Instagram. I’m turning it into one of those pretty static nine grids.

Amber: Yes, nine grids. Yes, I had one of those. And I’ve got a lovely person who works with me and she’s like doing more reels and all those kind of things because I don’t have the time. But she’s doing a great job and she’s going to start doing those. But if it was just me, I wouldn’t be doing them. And it’s then literally just as, hi, I do exist.

Amber: I do know what I’m talking about. I don’t hang out here because who has the time come and look at other stuff instead. And literally you can kind of look through and go everything that you were doing on a recurring basis, every week probably could be automated. If we accept the theory that the majority of your, your buyers are going to buy within the first 60 days of having met me.

Laura: And so 

Amber: if you made sure you’ve automated the first [00:27:00] 60 days of your client experience, you can kind of give up after that, like by all means, eventually go back to it, but you could use apps to automate the whole lot. And so you’re not having to do anything other than just serve your clients. 

Laura: Yes. 

Amber: Magical

Amber: I know. 

Laura: Sounds amazing. Yeah. And I lo I love that. And again, I think this is why I think ads can be so powerful because I feel like people, I mean, I’ve always been a big a big fan girl for blogging. That’s kind of how I started off with, with SEO and I still do that. You know, the show is a podcast. It’s on YouTube and it’s on the blog, and I’ve always been a big fan of that.

Laura: And I think there’s still a lot of. Good reasons to do that kind of thing if you’ve got the time, but I think what ads really helps with is when you just simply don’t have the capacity to be doing that. I think that there are, it gives you so many more options if you’re open to explore what that can look like.

Laura: And like I said, I think the biggest barrier for a lot of people is just it kind of initially feels a little bit scary, but everything’s figureoutable and we can figure it out. [00:28:00] 

Amber: It is. And I think, I think business in general is just a series of identifying and solving problems. Yeah. Like you notice something’s wrong, you fix it.

Amber: You notice something’s not quite right, you fix it. You suddenly realize you don’t have an email welcome sequence, you fix that. And it’s just continually improving. And it’s exactly the same thing with ads. Like I don’t think I have ever launched an ad campaign that has worked perfectly from day one.

Amber: It’s always a matter of me putting up a few different options, seeing what resonates, taking that as a lesson. Doubling down on that and then doing the same. And even if you do have a winning ad, Facebook likes new content. It likes things to be fresh and interesting. So if you’ve ever heard of the phrase creative fatigue running around on the internet, that’s just what that is.

Amber: And that means that you kind of have to put new stuff up every so often. And so I think it’s less, it’s, it’s a lot less content than if you’re doing organic. Cause when I’m talking about You need to put up a new ad every two weeks at the most, like I refresh my ads that are working like [00:29:00] once every six weeks if I even do that, because if they’re working, if it’s not broke, don’t break it.

Amber: But yeah, so literally if you’re kind of really short on time, I think it is a, it is much easier as long as you go into it with the idea that it’s all an experiment, it’s all learning, it’s all gradual improvement. And then if you do have all your stuff set up and you do have the time, ads are just going to help you make the most of what you’re already putting your time into.

Laura: Yeah, yeah. No, brilliant. That sounds like, again, people go and check out Amber’s stuff. I’ll ask I’ll ask you to give all your links and stuff in a second, but we always finish when I chat with a guest. The last question I always end, end with is because we’re all about kind of running a, a whole heart of business that is more about what your business does for you than necessarily like being six or seven figures.

Laura: So I’d love to know what does a whole heart of business look like for you? What’s your version of success when it comes to your business, Amber? 

Amber: To me, I think a wholehearted business is something that doesn’t feel like a job. It feels like an extension of your life because you enjoy doing it so much.

Amber: And [00:30:00] for me, work life balance has not been dedicated number of hours here, dedicated number of hours here. It’s that it doesn’t feel like I am Overly pulled in one direction or another at the cost of the other thing. And I think it’s really lovely if you can get your business to the point where you don’t feel like you’re putting so much time into it.

Amber: It’s at the cost of your health or your family. And you don’t feel like you don’t have enough time on your business. And therefore it’s coming at the cost of your business. So I think for me, it’s that you feel like it’s an extension of your life and your personality and everything you love to do, as opposed to a job you have to go to.

Laura: I love that. That’s lovely. Thank you so much. And then where can people 

Amber: find you? You can find me at launchwithamber. com, which has all the fun things. You can go to instagram. launchwithamber where you will see me not showing up. And if you want free things. I have something called the ads practice, which literally goes, if you want to run ads, this is all the stuff you just have figured out and [00:31:00] some of it is very practical.

Amber: You need to set this up in the ads manager and some things are like, you should probably have a website, you should probably have your branding stuff, you should probably check that you don’t have any broken links and typos everywhere, because it will help when you have new people coming in. So if you’re thinking about running ads or you’re like, am I running ads and I have missed some things, go sign up for that, grab it, go through it, it will definitely help you get better results from whatever you’re doing.

Laura: Brilliant and we’ll have all the links in the in the show notes and in the description. But it’s been so lovely to chat it’s been and like I say I think it I think for anyone who’s worried about ads, I think it’s just give it a try, get started with it, you know, go and sign up for your for your freebie there, have a look at your website, you know, just don’t be scared off by it, feeling a bit scary that you haven’t invested money.

Laura: I think sometimes people do worry that they’re going to lose a lot of money, but it’s, it’s an investment in your business and it’s, it’s experimentation, isn’t it? At the end of the day that can have a really big impact. So thank you so much Amber. You’re welcome. Thank you so much for having me. That’s a total joy. [00:32:00]