In this fourth and final blog post of a short series looking at the key areas of your business you need to focus on for growth in 2026, we’re delving into how to create content that builds connection.

This is actually a short training I created for a previous online program but I wanted to share it here for free so you can get the best, most concise information on how to improve the way you create content to market your coaching business.

Check out the content of the training below, or watch or listen along on YouTube or the podcast:

Listen to this episode on The Wholehearted Business Show Podcast: Listen on Apple Podcasts / Listen on Spotify

As coaches and wholehearted humans, it’s important to use our content to communicate who we are, our values, our message, what makes us different, why people should want to work with us and more.

This is just one of the reasons why AI can only take us so far!

Three types of content:

⚡️Attraction
⚡️Connection
⚡️Sales

Generally you’ll find that most content ticks more than one box, but it can be helpful to consider these elements when planning core content topics.

• Attraction content is really important because its the content that is best placed to bring new people into your orbit
• Connection content is also super important because this is how we build relationships, trust and authority (and by authority I basically mean we show that we know WTF we’re talking about!) all of which is key when it comes to getting clients
• Sales content is content that helps people consider your services. It can be topics such as ‘what happens in a health coaching session’ for example

Be yourself

The easiest way to connect with people through your content is to be yourself*

*However I do recognise that it’s not as simple as it sounds for people with marginalised identities and there’s no easy answers to how to navigate this unfortunately.

‘Being yourself’ might look like:

• Using your own tone of voice when creating written content
• Making video / audio part of your core content or at very least secondary content because these forms of content work very well for connection
• Incorporating your values / message into your content
• Sharing vulnerable experiences from the scar not the wound
• Including your own lived experiences and opinions in what you create*

*Quick note on evidence based content – absolutely brilliant to include evidence based facts in your work (health coaches I’m talking to you!) however, your experiences and opinions also have value, just be clear that that is the case.

You don’t have to put yourself in a box

There are hundreds of ways to create content that works to grow a business. You don’t have to do what everyone else is doing.

For many of us, creating content is part of how we show up in the world and I don’t believe we have to edit ourselves to make that work fit our businesses. However it might be that to make this work for us we change how, when and where we share it.

Consistency with your content

Content marketing can sometimes feel like a very structured, masculine energy type of thing – because to a degree it is! However, most of us aren’t set up to churn out content on a ‘consistent’ basis especially if we are a one person business without a large team.

However, truth time, consistency does matter

But, we get to decide what consistency looks like for us, and build supportive systems that allow us to be fully wholehearted humans.

Content creation strategies for wholehearted humans

• Don’t expect to turn on your creativity like a tap, it’s going to ebb and flow
• What systems and processes can we build around you to support your human-ness?
  Scheduling, capturing ideas when they flow in, batching when you feel inspired etc

Actions

⚡️ What does consistency look like for you?

⚡️ What elements can you incorporate into your content that will help with connection?

⚡️ How does your creativity show up for you?

⚡️What supportive systems can you build around yourself to allow you to be creative in your own natural way?

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