Simple Audio Summits with Michelle Ponvert

Business

Simple Audio Summits with Michelle Ponvert

Business

If you’ve ever considered hosting an online summit, but worried that it would all be too much for your heart centred, highly sensitive nature, then this episode of The Wholehearted Business Show is for you.

I’m talking to Easy Events Expert Michelle Ponvert, all about hosting simple audio based summits.

Michelle is a Life-First Business Strategist and founder of the Business Chic Shop where she sells streamlined solutions to simplify growing a business around your real-life circumstances.

She’s also a neurodivergent, multi-passionate entrepreneur juggling running two businesses with being a hands-on Mum while living the expat life in Paris, France.

Check out her program Easy Events here (affiliate link)

Tune in to learn:

  • Why you should consider a Simple Audio Summit if you resonate with being highly sensitive / heart centred
  • How a Simple Audio Summit differs from typical summits in the online space
  • How to navigate some of the mindset stuff that comes up when considering whether or not to run an Audio Summit
  • What kind of outcomes could benefit your coaching business by running an Audio Summit

Other links mentioned in this episode:

Michelle’s Links:


Listen to this episode on The Wholehearted Business Show Podcast: Listen on Apple Podcasts / Listen on Spotify

Transcript

[00:00:00] If your health of a life coach has ever wondered about running a summit, but feels like summits are too big and too much for your heart at highly sensitive nature, then have I got a treat for you today I’m interviewing the amazing Michelle Ve and she’s telling us all about how to run a simple audio summit and let’s dive in.

Laura: Welcome Michelle, back to the whole Heart of Business Show. This is your second time on the show. We’ve had you on before, but before we get into the topic of today, which is Micro Audio Summit, which I’m so excited to talk to you about, would you like to just introduce yourself to everyone and tell everyone a bit about yourself and your business?

Michelle: Yeah, so hi. Thanks so much for having me back on. My name’s Michelle Ver. I know the French pronunciation is really tricky, so Ponto also works just fine. And these days I style myself as an easy events expert. Basically, I help people put on collaborative events like summits and bundles and other sort of ways of collaborating with people that are much more minimalist.

In approach. [00:01:00] So rather than your big sort of whizbang virtual summits you might be used to, we really scale things back. We focus on just the essentials that make these events work and strip away the fuss and the frills so they become actually manageable and doable to put on. But also really remind us to focus on the part of these collaborations that make them work, which is the relationship, the connection, the community building that we’re doing.

So that’s kind of what I spend my days doing. I host. To my own events fairly regularly. But I also teach on them. I have some self-study programs and I also work with people one-on-one as well. 

Laura: Fantastic. And just to give people a little bit of background Michelle helped me when I ran my first.

Audio Summit which was search and connect back in June, 2025. So some of you guys who might have been around since then might have remembered that Micro Audio Summit. So Michelle was amazing at helping me put that together and, we’ll, I’m sure we’ll talk about some of the themes that came up for me when we were putting that together.

But for anyone who’s unclear on what. [00:02:00] We’re talking about when we’re talking about these kind of collaborative events. Would you like to explain a little bit about what this looks like about I, I think kind of primarily what these kind of events are in the online space when who one who’s not familiar.

’cause some people will not be familiar at all. And then more specifically about your kind of micro audio approach and how that differs. 

Michelle: Yeah, so when we think about collaborative events, we’re really just putting on an event. We’re doing something publicly, but we’re doing it with other people. So rather than it just being your business that does like a workshop or a webinar or a challenge, we invite some collaborators in to sort of almost co-host it with us, be.

Engaging participants in the experience, share their value, share their content with our audience, usually for free in exchange for visibility and opportunities to connect with this audience. You’re growing. So most people would put together something like a bundle or a summit. Those are kind of the two.

Big ones we think of when they’re looking to grow their email list, when they’re looking to boost their visibility and [00:03:00] really become kind of a leader in their brand space. They might also do it as part of their pre-launch or sort of a sales marketing sort of side of things. I think they have many benefits beyond just that in your business, but that’s sort of why usually business owners look to host these kinds of events and they can look.

Lots of different ways. We are maybe most familiar with things like free bundles, which are a giveaway collection of normally paid products that people will sign up for and get access for free, or virtual summits, which is basically like a conference that we have online. Lots of different people share the different stories, perspectives, often more just teaching style content.

For free, for very limited time, and people will sign up to access those trainings and kind of have access to those experts in that limited time. What I do that’s a bit different, and the way I approach particularly audio summits is rather than having people, you know, show up for a video call or show up and watch video presentations, we only have the one medium to worry about.

So we don’t have video, we don’t have to get, you know, [00:04:00] makeup on and put slides together. We’re having our collaborators just share an audio clip. And that really helps reduce the strain on the participants. You know, the people are asking to collaborate with us. I find it also makes it a lot easier for the people who are tuning into our summits to actually consume the content we’ve created for them.

It makes it much easier for people to actually listen on the go and sort of find time for those. Little clips throughout the day. I also encourage people to really, again, keep the events simple. One of the sort of common trappings of virtual summits and virtual bundles, the way they’ve been done is that we add lots of stuff to them.

We add live calls and prizes and quizzes and communities, and all access passes that people can upgrade for with deadlines and launches. Like it just and all those different add-ons. Can be really good, can be strategic when your business and your event is ready for them.

I think they often are the also reason that most small business owners [00:05:00] hold themselves back from hosting these kinds of collaborations because it feels like an enormous project and it feels like it’s maybe more than they can handle putting on. So the way I do it is we really just strip it back to the.

The key pieces that matter, which is the valuable, interesting content on a really timely and engaging experience, like a theme that we want to have people engage on. Don’t clog it up with lots of stuff and bells and whistles, and really just again, focus on the relationship building, both between you and your collaborators and you and your new audience that you’ve been growing.

Really focusing on, again, relationship building connection has helped people who normally wouldn’t host these events, actually do the doing and host them, but I think also helps us get very different results rather than, you know, potentially throwing everything we’ve got at one summit a year, maybe adding, you know, 2000 people to our email list who then go on to unsubscribe.

Most of the times I find. When we have smaller, more intentional events like this, [00:06:00] we may have less people sign up, but we often have far more engaged people actually interact with our brand. They go on to become more loyal subscribers and audience members, and they’re also really great opportunities to engage with the people you already have in your circle, help you reengage your existing audience, create those networks, and I find that often has a.

Much bigger sort of long-term trickle on effect than just like one big blowout summit. So I’m looking at kind of again, that micro, that smaller event to build momentum to create these kind of connection opportunities for you and to help you also rip the bandaid of collaborating in a way that’s less overwhelming than a lot of the other options out there.

Laura: Yeah, absolutely love that. It’s amazing. And obviously a lot of the people in my community are heart centered, highly sensitive, neuro diverse. I think the reasons why this kind of approach, your approach is more helpful for them is pretty obvious, but just do you wanna kind of run through some of the key things?

I mean, [00:07:00] obviously the fact that it’s smaller and less overwhelming but is there anything else that comes to mind in terms of, you know, for people who might have some. Just worries about running something like this. I mean, I’ll talk quickly about some of the worries that I had and then we can take it from there.

So, as I said at the start, I ran my first audio summit in June, 2025. And, you know, it was something that had been on my to-do list for like two years and I’d just not done it. ’cause it was scary because I lacked confidence. I read that my email list wasn’t big enough. I would read that people wouldn’t wanna collaborate with me.

I worried about the organization of it. You know, all of those things. And again, I think for people who are quite highly sensitive, who worry, like who kind of like. Don’t really own the owner awesomeness, you know, and struggle to kind of really see themselves as like a big deal. I think it can feel like quite a scary thing and it did for me until I worked with you to help me figure it out.

But anyway, anything else that, you know, when you think about why [00:08:00] this is a particularly good way of dipping your toe in, if you like for people who are, you know, like highly sense support centers, is there anything else that jumps to mind for you around this? Yeah, 

Michelle: well, I’ll say I designed these events for me first.

I am also highly sensitive. Neurodivergent. I have very limited work time. I also have really fluctuating energy levels throughout the month and years, and they’re not that predictable. So this was born from problem solving, my own marketing and sales sort of strategy first. But I really think the piece that makes this feel more manageable is that we.

We are working with the capacities that you have. We’re designing events that fit you rather than shoving you into a sort of prescriptive format that may or may not make sense for you. So the parts of this that I think really appeal to people like us, people who highly sensitive neurodivergent is that we aren’t asking people to show up live.

You know, holding space for people on a certain timeline where, you know, really keeping [00:09:00] the backend simple for you to put together. There’s not really complicated tech. There’s nothing super draining in the sort of setup side. And then the human management piece as much as. Possible. We try and keep that simple by focusing on the relationships and not trying to extract too much from those collaborators.

But also the way that I kind of walk people through is we create relationships, we have dialogues with our communicate, like we communicate with our collaborators the whole way through, and we really approach it as. Peer to peer. Even when we’re working with people who are, you know, quote unquote bigger than us or quote unquote more successful, there’s still people and people have things going on just like we do.

And I really think coming at it from this like human to human approach takes a lot of the nervousness around asking people to collaborate. The other thing that really helped me, and something I pass along a lot is reframing these events. Because they’re collaborative to not be about you. Because [00:10:00] when we’re hosting like a webinar or a challenge where it is just you, it is your show, it is you that has to go out there and tell people how great this thing is.

However, when we bring other people into the mix, there’s this fun little mindset switch. You can really work for yourself that it’s not about you, it’s about showcasing these other people, this thing you’ve created together, this community experience that you’re. Curating, but it’s not just you. It’s not the you show.

It’s the show that you’ve helped create. And I think that little shift of it not being about you or me, really helps people like us who maybe struggle with rejection, sensitivity, struggle with being really introverted. It. It shifts it away from being like, buy my thing, look at my thing to wow, look at all these amazing people and all these interesting things they have to share with you that I genuinely think you’re going to like because I put them together specifically for you.

I think that shift really helps it feel less scary because it isn’t about you. 

Laura: No, I love that. And I think, [00:11:00] I love the, that viewpoint, that take on it, and I think seeing you as curating something rather than this being about you. Like, I think that is such an important shift. And again, you know exactly when you’ve got, when you’re highly sensitive and all of this stuff’s flying around in your mind.

I think that’s a really profound way of looking at it. And it’s not just about, you know, you are not having to. Carry the entire thing. Yes. You’re organizing it. Yes. You create, you’re curating it. Yes, you’re kind of set in the direction of it, but you don’t have to carry it all by yourself. And actually, like you’re not really ask, you’re also not asking so much from other people as well.

I think this is another thing, isn’t it? We feel like there has to be this exchange. There’s equal exchange, but actually what you’ve asking people for is a short audio. Clip in, in the version of this that you do, you’re not asking people for like loads and loads and loads. So I think it makes it easier to ask to request that from people when you are someone who is more highly sensitive and you worry about, you know, asking for too much perhaps.

And I’d love to talk a little bit as well [00:12:00] about the fact that this is audio. And why that’s so powerful. Again, not just for you putting this together and how much easier that is than doing it any other way, but also the benefits back to the listeners as well. 

Michelle: Yeah. I think personally I love private podcasts.

I love podcasts in general because I think it’s a different medium entirely than watching a presentation. When we watch a presentation, it’s very easy to have our focus drift to struggle to sit there and watch the slides and like really engage because it is a big demand on our systems to like put all of our focus on this thing for maybe 15, 20, 30 minutes.

What I love about. The private podcast format in particular is that it’s designed not to ask for all of your attention all at once. You’re actually encouraged to listen to these kinds of things while doing something else, and I think that permission to fit this into the life you actually live, listen to these sort of audio clips in your experience in your life, [00:13:00] feels way less pressure for the people who’ve signed up to listen to this event because they can just listen when they have.

Have time, but it’s also a very intimate medium. You know, hearing someone’s voice, especially as you know, go about your house doing your laundry or go for a walk, it feels intimate. It feels like a real conversation, like you’re listening to voice notes from friends, and I think it builds relationships in a very different way than again, a.

Polished, put together presentation with beautiful slides. It’s a very, almost like a resting change in what we’re used to from a marketing perspective. We’re used to things feeling shiny and big and polished and very shouty. And this is almost the opposite. It’s quiet and. And introspective and personal.

And I think that does something very different. It really gives you that opportunity to like think for yourself, to reflect, to apply these ideas. one of the big things I teach is not to only ask people to present their information, to share knowledge, but to also share [00:14:00] experiences and share stories.

And I think. Especially in this medium where we are inviting people to listen as they’re going about their days, we can have a much more profound connection with someone when we hear their story, when we hear why they learned that lesson and how they learned it, and how they came to it in a very different way than when we’re, you know, sitting, watching a polished presentation.

And I found, especially with the events I host. Engaging in these kind of story-based audio events we build up this sense of community connection around these stories. Like we’re humans, we love hearing stories and we really get emotionally engaged with them and it builds a sense of excitement and.

Kind of inspiration around the event that can really have something big for the people participating as well. And I’ve loved seeing how much those things spark ideas and spark excitement that I just don’t see in traditional summits because you’re just given information, you’re adding things to your to-do list.

You’re like, oh, that sounds like a good idea. But it doesn’t inspire you to [00:15:00] do something. It doesn’t inspire you to think differently, and these kinds of smaller audio focused story-based events inspire inspiration rather than requesting action. And I think that’s a very different shift and a very different experience as a marketer.

To encourage people to want to work with you. ’cause you’re not just adding to their to-do list. You’re inspiring them to do something they want to do. And it’s a very different place to leave them at the end of this kind of event too. 

Laura: Yes. Oh, all of that. So many that, I think that’s the, that is such an important part of this and obviously the summit that I did was more informationy.

And I think also, I mean we’ve just chatted, haven’t we, about, about the experiences that I had of running mine and it was amazing. But I think if I was gonna do it again, I would do it around more of a theme that is broader and more, yeah more about stories and more about, yeah, like I, I think that the, I think there’s definitely a place for like the more kind of like teachy, like this is how you do things or this is what you need to understand or know.

Like I think there’s a place for that. But I think what you’ve done beautifully with your [00:16:00] summits is this kind of like, it’s the concept that you’ve come up with. I think that is really great. And how that. What I love about yours as well is that the concept that you come up with or the concepts that you come up with reinforce your brand.

And your messaging. And I’m, you know, one of my favorite chocolates to talk about at the moment is messaging. And I think the way that these kind of events can actually like, reinforce your message is really powerful as well. So yes, it’s amazing and as you say about the audio.

Medium being so much more intimate. Yeah, I just, I love all of it. As everyone can probably tell, I’m a master love all of this stuff. 

Michelle: Oh, thank you. I do think there is, it’s an art to figure out the right sort of topics for our events and we can host events with so many different reasons. You know, your event was.

A pre-launch summit, like the purpose of your event was to educate people and warm them up for a potential further transformation in your paid offer. So it makes sense that was presentations. Well, if we’re trying to, as you say, reinforce [00:17:00] your messaging, build visibility, build momentum behind your brand, we might want to focus on something quite different.

And that’s what I mean by having these frameworks of how to host an event like this, but so much flexibility within that to apply it to your brand, your business. Your sort of goals, what you’re aiming for. We can really have a lot of fun with these and with event topics specifically, I think there is something important about it feeling exciting to you, having it be a question you are trying to answer, or a thing that’s on your mind, something that you’re passionate about in your industry.

I think that. That spark can really make or break an event. Yeah. Like if you are not interested in it, if it feels too high level, too generic, too vague it shows and people can tell when you’ve got something you are excited about in your lit up about it really makes all the difference. So I think nailing the topic is like one of the key things to make your event really like successful and enjoyable for you and your audience too.

Laura: Yeah. No, that’s amazing. And then for anyone who’s. [00:18:00] Listening who might be thinking, right. This sounds amazing. Sounds like something I could actually do. You know, even though I’m introvert, it’s like, it sounds like something I can actually achieve. In terms of the organizing something like this.

And the tech of something like this, what could people expect? I mean, I know obviously it’s gonna be different depending on how people approach it, but what would people be expecting in terms of like the time and the amount of tech and things like that would be involved in your experience?

Michelle: For sure. Yeah, so it, it does vary, but I find timing is often quite dictated by how many people you invite to participate in your summit. So if you have 30 speakers, it’s a much bigger project than if you have 10. So that’s one place we start to see sort of the project or expand. I think also the timeline you give yourself will dictate.

You know how much time you need per week, but I find typically these kinds of events come together in sort of a 20 to 60 hour timeline total, depending on a lot of different factors based on how many people, the type of event, [00:19:00] all those things. I would say they tend to come together faster when you’re used to already launching something, if you’ve already got some kind of systems for emailing people and marketing those systems being in place will help cut down.

’cause it’s a lot of the same systems for launching an event like a summit as it is for launching a product. So that kind of helps and a lot of the tech will overlap as well. Tend not to recommend buying any new tech for your audio summits except for maybe the audio hosting. If you don’t have that already, so we can set your registration pages up on your website.

We can use something like Thrive Cart. We can use the email marketing systems you use. I’m really big on not. Investing tons of extra money in the event because it’s not designed in its purpose to be a moneymaker itself. So I don’t want you going into the negative in creating it because really these events work so well as a primer, as a nurturer kind of mechanism.

Versus a money [00:20:00] maker. So that’s why I want you to keep the tech simple. You know, use what you’ve got as much as possible. Cobble together what you have, keep it simple, and then let your launch be the launch. Let your launch actually sell the stuff you have in your business rather than trying to tack on a bunch of extra things to bring money into the event itself.

I find it, it just tends to make more fuss than it’s worth. You typically won’t earn as much than if you just launch your own stuff. So I keep the tech really simple in my program. I walk you through tech tutorials of all that stuff, but I personally just use the tech I was already using. So Thrive Cut for the registration pages.

I now use Saw Desk for my emails, hello Audio to host the audio, like the podcast. And that’s it. Like, it’s normal than that. It’s really simple. And then yeah, timing and scope is very variable, but I think. It can be as big or as small as you want it to be, and as much capacity as you have. I think it’s about also not letting it get bigger if you’ve given yourself more time.

Yeah. That’s the big trap I see people fall in is they go, oh, I’ve [00:21:00] got, you know, eight weeks to put this together. I will work every hour of my available work time on the summit for those eight weeks, and I promise you, you’re overcomplicating it if that’s happening. Yeah. It’s mostly about, you know, simple systems to promote it and deliver it.

And that it’s about people management and it really doesn’t need to be much more than that. 

Laura: Yeah. No, this is it. And obviously my experience of running one was that it’s not as onerous, I think as you think it’s going to be. And obviously part of that is dictated by how big it is. I know we had the, a conversation earlier when we were talking about, you know, I had nine speakers, I think in the end for mine.

And that was a really manageable amount. And I think you can start small, can’t you? You can start really small. You could start smaller, I suppose, if you wanted to. And just start with a really small amount of res. But it’s a good step in the right, you know, it’s that kind of step, isn’t it?

And I think for us, highly sensitive people you know, trying to run like a massive summit with 50 speakers is gonna just like completely burn you out, isn’t it? So don’t be afraid [00:22:00] to start a bit smaller. 

Michelle:

Laura: highly 

Michelle: encourage that. Actually, I think I would love, I would much rather see you host, you know, 2, 3, 4, much smaller events throughout the year.

Build up those muscles, build up momentum, build up your confidence and add layers to them as you do it more than try and rip the bandaid off. Hosting one big thing a year with, as you said, 30, 40, 50 speakers. That’s way too much for most of us to handle. Yeah, I find hosting like less. Complex, smaller skill scoped events, but maybe more frequently has also better effect.

Like you are on top of mind much more. You get more exposure. You’re able to collaborate with different people in different ways because you can play with different topics, you can play with different formats. It gives you a lot more flexibility keeping these events, you know, smaller in scope and. I think it also leans into, again, having this really interesting, engaging topic.

If we have something super specific, I don’t want to hear 30 people’s different perspectives on that. I probably only need, as you [00:23:00] said, like 8, 9, 10 people is ample to start inspiring ideas, so it can be really intentional to keep these events small as well. 

Laura: Yeah, no, that makes total sense. And then just kind of finally, in terms of the benefits of running an event like this, we have touched on this, but you know, obviously people tend to think about these cover events about being about list growth or potential income generation if you are doing like the all access past, past type of thing.

But I know in our conversations. We’ve talked about how it’s much, much broader, and I think actually looking beyond that is the, you know, in terms of return on investment, if you like, with an event like this, it is much broader. But what would you see in your experience of working with people around putting on these kind of events?

What would you see are like the range of outcomes that people could expect from running something like this? 

Michelle: Yeah, I mean, I think list growth is obviously the thing that usually gets people in, and I think it’s one of the least interesting metrics to measure. You will grow your list just by the nature of collaborating.[00:24:00] 

You’re inviting people from another audience to engage with something on your. Audience and therefore getting the email. So it is good for that. And you know, using them as a pre-launch strategy like you did can definitely help your launches do better because you’re nurturing, you’re growing your list ahead of a promotion.

Definitely Interesting. What I find to be the. Bigger impact is opening up collaborations in your business in general. Actually starting collaborating in a true sense in your business has such wide reaching impact on you as a person, but your work in general, because we are starting a conversation often with these events.

We are saying, I’ve seen you do things. I’ve seen you on Instagram, I’ve seen, I follow you. I’m in your email list. I’ve taken a course from you. I think you’re interesting and I’d like to collaborate with you in this event. Inviting people to these kinds of collaborations starts the conversation, starts the relationship with them, and I find, you know, I now invite people who have quote unquote, much bigger audiences than me, and it [00:25:00] opens a conversation.

We have collaborations. I get into people’s private communities and do guest. You know, sessions for them. I’ve been invited to podcasts. I get recommended in rooms. I’m not part of. It really just starts these relationships with peers and with people who you admire, and I think that’s such a big thing for business owners is we can’t do this in a silo.

We need those relationships and those connections. I think it. Also helps remind you that we’re not just emailing. We’re not just marketing to extract things from people. We are not just looking for sales. We’re not just looking for subscribers. We actually need to nurture and engage and connect with these people that we’ve now collected together.

And I think these kinds of events really help you get back in touch with your audience, help build a conversation, build something kind of communally for them, and really invite that connection back. And I think it can be. Like a really underrated side effect of this is you get tons of market research, you get to really see what problems [00:26:00] people are dealing with, where their heads are at, what they’re looking for, you know, where they’re in their sort of business or life journeys.

And it can give you so much, you know, confidence with your launches, confidence with your marketing, confidence with your messaging. Just having that, again, more direct conversation, connection with them. So I think the community piece is so big. And then finally, I think there is just a visibility thing of.

Being someone who hosts events is you start to be thought of as someone who hosts events. People will kind of assume your business is of a certain size. When you start hosting events, even if you are smaller than you think you are, like it, it makes people think you’re doing something. It makes people pay attention.

It’s makes them see you a different way. Just like hosting a podcast. People sort of make assumptions there, and I think it can be a great way to kind of do the thing and then rise to the occasion and rise to becoming someone who does host events, does kind of do these visibility stunts, these big things in your business.

I think it kind of helps you take that step because of what we shared before, that [00:27:00] these kinds of events don’t have to be about you, and I think they’re a really great stepping stone in stepping into that sort of next level of business as well. 

Laura: I love that. I think there’s definite mindset kind of up level that happens when you do that.

And I think what comes with that is discomfort. You know, and obviously I struggled with some discomfort when I was you know, when a mind like the feelings of not being enough and all that kind of stuff. But I think actually following through and doing it is so good for your confidence levels.

It’s so good for you really stepping into like the identity of someone who is a, you know, for yourself. A bigger deal in the online business space. So I think even just for the confidence building. It is worth doing one of these events. And you know, again, one of the things that I would say about doing something like this is it’s, if you just see it like a big experiment you know, don’t get too fixated on one particular outcome. I think that’s the much better way to approach it to see, especially your first one, is to really see it as like a learning process that you’re gonna go through. But yes, it’s and [00:28:00] again. My me doing one is all down to Michelle. ’cause I would not have done one in a million years if I didn’t have Michelle, which brings me nicely on too.

Michelle has a course. That she is gonna be launching that is gonna help you put one of these events on yourself. Would you like to tell everyone a bit about this? And there’ll be a link in the description to go and check it out, everyone? So do go and check it out. ’cause honestly, these are great events and if you are again, someone in my community who resonates with being highly sensitive, heart centered, you divergent, then this might be the right step for you to take in terms of collaboration.

So over to you. Tell us about your course. 

Michelle: Oh, thank you. So the course is called Simple Audio Summits. I’m all about really like obvious names. It’s to help you host a simple audio summit. I’m basically giving you my full process to put together these events from coming up with the idea and strategizing the plan to finding the people, herd the humans, like getting all the stuff you need from them putting together in the backend.

I give you all like the tutorials and templates and everything promoting it and actually [00:29:00] even. Giving yourself space after the event to reflect to sort of profit from this experience you’ve created and really enjoy this experience you’ve made. The goal for me is that you can go through this process and then go through it again and again.

We have this sort of processes blueprint for you of all the. Vaccine sort of things you need to do, but it’s so flexible for the kind of summit you want to host. Whether you do want it to prime a launch like Laura’s and have it be more informational, or whether you want to do something more like the ones I’ve been hosting where it is a bit more abstract, a bit more like topic kind of focused and lead generation is really the kind of goal.

So really where we start with is figuring out why you want to host this kind of summit in the first place. We dig into your goals, help you figure out together, like what does this look like for you to achieve this aspiration you have for your summit, and then put all the pieces together. I love a template and I love a tutorial, so it’s like no shortage of all that.

It’s basically everything you need to put it together, however. [00:30:00] It is really stripped back from all the bells and whistles. So you’ll find in the course modules on things like adding all excess passes, getting sponsors, putting together community. However, the core strategy doesn’t rely on you doing all of that, so it’s there for you when you want to kind of grow into those steps.

However, I encourage you to keep it simple. I encourage you to keep it relatively small the first time, get some sort of reps under you, get used to the system, get used to the process, and then you can come back to this. Over and over again and adding those layers as you go. So it’s a really fun kind of blueprint that you can play with in.

Laura: Yeah, 

Michelle: absolutely. 

Laura: Love that. And again, I think I loved what you said there about, you know, potentially actually running multiple small events. And I think in terms of the visibility and the nurturing and the. Message reinforcement if you like, all that kind of stuff I think would be amazing. From running something and actually just embracing it, them being smaller.

I think so. That’s definitely got me thinking about [00:31:00] what I might be running in the future. So I’m quite excited about doing again, but thank you so much, Michelle. Where can people, obviously I’ll put the link. In the description for the course. So please go and check that out if you’re interested in learning more from Michelle about this.

And I would highly recommend her. Like massively. It will be an affiliate link, but go and check it out ’cause Michelle’s amazing and absolutely knows this stuff inside out and back to front. So do one. Check that out. But otherwise, where can people find you? 

Michelle: Yeah, I’m really easy to find online ’cause I’m the only Michelle VE out there.

So I’m Michelle ve Usually you’ll see me on threads. It’s kind of the only social media I hang out on. Otherwise I host my own events. I’m in a bajillion events, like I love events. I have a newsletter that I send out a couple times a week with all my sort of insider tips and suggestions for collaborations.

And then I have. Very recently actually launched a private podcast. It’s ongoing where it’s basically behind the scenes of my business and my events, and I give you sort of real time updates on what I’m working on, how it’s going, what’s sort of going on behind the scenes as I put together these [00:32:00] events myself.

So if you’re curious, I think that would be a really fun place to start and kind of see the mechanics of someone. You know, I’m a solar business owner, limited energy, and you’re divergent. Like what does it look like for someone like you to put these kind of events together too? I 

Laura: love that so much.

That’s amazing. And we’ll have all the links for everybody in the description as always. But thank you so much, Michelle, that has been so interested. I’m so excited to see more people within events like this because they are amazing. Thank you. 

Michelle: Oh, me too. And if you do go on and host an audio summit, like let me know.

I love them. I love cheering people on, so that makes my heart so happy when I see them in the wild too. 

Laura: Amazing. Thank you so much. Thank you. 

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