I love experimenting with different things in my coaching business, and something I’ve really enjoyed offering is power hours.
But why is it a good idea to offer a single coaching session as a service? And how do we make them work for us?
In this post I’m going to be exploring why a power hour style offer is a good idea, where coaches often go wrong and how to make your power hour stand out from the crowd.
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What is a power hour?
A power hour is simply selling an hour of your time where someone has access to you for coaching or perhaps mentoring or another service. Traditionally power hours have been offered in a very generic way, such as a ‘pick my brains’ style of offer. Power hours don’t actually have to be an hour long, they can be shorter or longer – either way their defining feature is that they are a single session.
Why are power hours a good idea for your coaching business?
Power hours – when done right – can be awesome for your business.
They offer a ‘taster’ of coaching which can be useful if you’re working business to consumer with people who aren’t familiar with the modality of coaching. Power hours can let them try it out without investing in a full programme right away.
Power hours can also lead very nicely into your main coaching package. When you use them strategically you can leverage them to book more clients into your bigger packages.
If you like the idea of just being able to ‘show up’ and do a call without a lot of prep or follow up then power hours could work really well for you in terms of their simple delivery.
They can also help if you’re wanting to explore other areas of work or pivot what it is you do.
Power hours can also be a very helpful tool for market research.
Where most coaches go wrong
I try not to think of things as ‘mistakes’ here – ultimately there’s a lot of ways you can deliver these style of calls and experimenting and trying things out is all part of business! However, there are a few things in my experience that can really help.
Make them generic
Many coaches will just offer a generic power hour – the problem with this is that because there’s no clear outcome it can make it harder to write engaging sales copy and sales content and ultimately, to get people to move and book the call. The only exception to this is if you’re a more established coach, then I think you can offer a more generic one off call because people will already have that trust and understanding of what kind of expertise they can gain from you in a one off call. This is exactly the kind of thing I offer in my Clarity Calls.
Call them a power hour
I don’t actually recommend that you call them a power hour! I know that sounds strange but here me out. Connected to my last point, we don’t want to be offering generic power hours (unless we’re an established coach) so we don’t want to be calling this offer a ‘power hour’ we need to be using a more descriptive name.
Don’t link them into a wider strategy
Another kind of mistake I see coaches make is they don’t link their Power Hour into their other packages and services, and they don’t have the strategy going on around it that makes it work. The reason we need this in place is because – depending on how much you’re charging for them, it’s unlikely that you’re going to make a lot of money sustainably from offering power hours.
You want your power hour to have some strategic meaning in your business. Often people run them as ‘loss leaders’ which is something I cover in my course that covers all of this: Priceless Power Hours.
So if you don’t link them into the other things you have going on in your business then they’re not going to do a lot for you and may just become a drag on your time that is difficult to sell and doesn’t make you a lot of money.
Get the pricing wrong
Your pricing like that needs to link in to your overall strategy and to your other products and services, but some coaches can struggle with this and what to price their power hours at.
Again, there is a lot of experimentation with that and finding something that works for you. Sometimes I’ve offered really cheap one to one power hour style calls before because I just wanted to do something fun. And sometimes that is totally fine!
Where people struggle is they just don’t really know what to do with the price, and then it just doesn’t properly link into the rest of the strategy that they need to have around the call to make it work for them.
How to create a good power hour offer in your coaching business
Basically do the opposite to above!
Make sure that your power hour has a specific remit and a specific outcome – which will also help with giving it a more interesting name than just ‘power hour’. For example you could call it something like ‘Family Meal Planning in 60 minutes’ or ‘Sleep SOS call’. Much more engaging than just power hour.
You’ll need to think about an outcome that you can confidently deliver in the time of our power hour offer that links into your other services.
This nicely brings me on to the strategy. Looking at how your Power Hour works with the rest of your offers is going to really help make it successful – again, something we cover in Priceless Power Hours!
So You don’t necessarily have to overthink it, but it is useful to have had some thought around it. So like I said, there is absolutely a place in your business to have a generic power hour if that’s what you want. I do tend to think that it works best for people who are more established in their businesses, like my Clarity Call offer for example!
I’d love to know if this has been useful and if you’re going to create a Power Hour style offer in your business. Let me know in the comments and do check out Priceless Power Hours if you want to do more of a deep dive on this and really put together a strategy that’s going to work for you.
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