Pinterest Marketing Strategy for Coaches


Pinterest Marketing Strategy for Coaches


Like lots of other platforms, Pinterest has experienced lots of changes lately which have impacted the kind of Pinterest marketing strategy coaches should be putting into practice.

In this post I’m going to share some tips on creating your own Pinterest marketing strategy if you would like to use Pinterest to help you grow your Health or Life Coaching business.

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Before I get into the post, I’ve created a brand new free planner for coaches to help you map out your marketing strategy on Pinterest. You can sign up and download it below:

My experiences with Pinterest

Over the last year or so I’ve started to become known as someone who is at least a bit knowledgeable around Pinterest. I’m no expert, but I have been an avid user of Pinterest and thank it for some huge business growth when I was a health / self care coach. The platform helped me get over 100k views to my website a month and substantially grow my list.

But, like lots of other platforms, Pinterest has been changing so when it comes to creating a marketing strategy as a coach we need to consider some of these changes, especially if we want to use Pinterest to get more clients.

How Pinterest has been changing

Like lots of other platforms Pinterest has been undergoing changes in how it operates. The main one to be aware of is the shift to short form video / IG story style Idea Pins. This means that Pinterest is not sending as many people back to your website as it used to.

Unfortunately, this is the case with a lot of platforms where maybe a few years ago you could get a lot of traffic, list growth and engagement now not so much.

Some people have taken this to mean they should give up on Pinterest but I don’t think that’s necessarily true.

All platforms require work to get results and in the words of Jillian Michaels and her 30 Day Shred, we get to choose our hard!

Just like Instagram – we know that Reels get most of the engagement these days but grid posts are still the core of the platform – the same goes for Pinterest so while you may not get the same levels of traffic as you did a few years ago standard pins that drive people back to your site will still work.

How to know if Pinterest is worth investing your time in

Despite the changes Pinterest is still a great platform for coaches to invest their time in for lots of different niches. Anything health and wellbeing related, spirituality, lifestyle etc will still do well. If you’re business to consumer Pinterest has lots of potential!

If you want to check what kind of niches and topics are doing well on Pinterest check out Pinterest Trends and Pinterest Predicts.

It’s also worth remembering that Pinterest is a slow form of marketing, it’s not going to skyrocket your business overnight. But that does mean that it’s more sustainable.

I would be using Pinterest alongside other marketing approaches that will get faster results but knowing that Pinterest will help bring leads into your business on a longer term basis. It’s also a great platform to work with if you’re wanting to market your coaching business without social media.

Finally it’s worth remembering that alongside idea pins, you need to be creating regular blog based content to make Pinterest work.

The foundational marketing strategy for Pinterest

As someone who is investing time in Pinterest to grow your business you need to remember that it’s not necessarily just about getting views on your stuff, ultimately we want people to visit your website, read your blog content and join your list.

So with that in mind we need to have a specific strategy that makes this happen.

  1. On the Pinterest platform – this is going to be having your account and boards set up correctly. Pinterest is a search engine so considering this element when writing your bio and creating your boards and writing their descriptions.
  2. Planning your blog content – planning your content by looking at Pinterest search words and considering your content categories
  3. On your website – Having a targeted freebie / lead magnet so that if someone does click through to your website they have a good reason to join your list
  4. On your list – Once they’re on your list the final part of the strategy is nurturing them perhaps through a sequence of emails

Having this foundational strategy in place makes so much sense if you’re a coach who is wanting to grow your business on the platform.

On top of that strategy, there’s looking at how often you pin, creating idea pins for Pinterest to generally increase engagement (hopefully across all of your content including your regular pins)

Reminder that you can download my free Pinterest Marketing Planner to help you map out your own foundational strategy:

Pinterest as a trend driven / seasonal platform

One final reminder about Pinterest to take into consideration – it’s a very seasonal and trend driven platform. Back in 2018 I blogged about Hygge just before it became a huge trend and to date this post on How to Hygge has had well over 100,000 views, most of which have come from Pinterest simply because I timed it so well! Each autumn and winter it gets more views every year.

When planning your content as part of your foundational strategy do consider what things might become trends. You can check out Pinterest Predicts for what they think will trend over the coming year.

I’d love to know if you’ve found this post helpful! Leave me a comment and let me know. If you want to learn more about how to use Pinterest to grow your coaching business check out my programme Pinterest Magic which will teach you everything you need to know about how to approach the platform.


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